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Must-ReadArticles onWriting forThe Web
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ByNick UsborneExcessVoice.com
 
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Introduction
This is the first in a series of article compilations, with each article touchingon a different aspect of writing for the web.If I get it right, you should find a reasonable balance within each shortcollection of five articles.I may also put together some compilations that focus on specific aspects ofwriting for the web, like writing emails, newsletters, sales pages and so on.I sincerely hope you find each compilation useful, and that at least one ofthe articles gives you something you can immediately apply to your ownweb writing work.Best wishes,NickNick UsborneMay, 2009ExcessVoice.com 
My courses and programs:
 Nick Usborne's Million Dollar Secrets to Online Copywriting How to Write Your Own Money-Making Websites Writing Kick-Ass Website Sales Copy 
 
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#1 - Are you forgetting to use some very simplyand proven sales techniques on your onlinesales pages?
Most of the time I talk about how writing for the web is different. And it is.But when it comes to your sales pages and most landing pages, some good,old-fashioned sales techniques still apply.The web may be different as a medium, but your readers are often the samepeople who read direct mail and watch late night TV.In other words, some of the sales and closing techniques used in offlinepromotions also work online.Here are some of the classics:
Urgency
– give people a legitimate reason to buy immediately. Offer endssoon etc.
Scarcity
– let people know that supplies are limited (if they are).
New
– people always pay a little extra attention to something that’s new.
Free
– an old one, but a good one. Is there something free that you caninclude with the purchase?
Save
– people love to save money.
Risk-free
– people hate to take risks, particularly when buying from anonline company they don’t know very well.You probably don’t want to overdo it and make every page look like an adfor Ginsu knives. But nor should you ignore the power of these approaches.The thing about any selling, and this includes selling online, is that asignificant percentage of your readers will teeter just on the edge ofbuying...but not buy.
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