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SocMed Snap Bullying Jun13 CH

SocMed Snap Bullying Jun13 CH

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Published by: The Chronicle Herald on Jul 05, 2013
Copyright:Attribution Non-commercial


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©2013 MediaBadger Public Affairs Ltd. | Cyber Bullying SnapShot Research
Issue SnapShot
Atlantic Canada
Cyber Research + InsightsHalifax | Ottawa | Calgary | Vancouver
©2013 MediaBadger Public Affairs Ltd. | Cyber Bullying SnapShot Research
Parents often assume that their children use only thesocial media channels they are aware of. Yet, ourresearch shows that children use many other channelsoutside of Facebook to communicate with their peers. As this graph shows, channels such as Tumblr or 4Chanare for more used by teens in Atlantic Canada thanFacebook. These channels are not always accessed ona home PC or laptop, they may be accessed through afriend’s computer, smartphone, public library or otherpublic location. Images, video and text can be easilyuploaded to a service other than Facebook and deletedfrom the originating device, thereby obscuring the fullrange of ways they use the home PC or tablet. Dataanalysed were generated between January 2012 andMarch 2013.No longer is it about one home computer, even if ahome has only one computer. Logs are easily erased oraltered so parents may not know what other onlinechannels their children are using. Teens have access totablet devices (e.g. iPad) or friends PC’s, public librariesand Internet cafes among other sources. While desktopcomputers are currently dominant, mobile phones aresecond and, increasingly, tablet devices are in use. it islikely that highly mobile devices will be the key source of bullying in years to come. In addition, teens are savvy tocreating multiple online accounts and email addresses,sometimes as single-use email addresses. This furthercomplicates the ability to source or follow a teen’sactivity online.
©2013 MediaBadger Public Affairs Ltd. | Cyber Bullying SnapShot Research
Understanding what types of content are sharedonline is critical - it helps in determining what to look for, trending topics and issues and which devicesparents or guardians may want to keep an eye on.Most people over 40, our prior research shows,tend to focus on text content, whereas youthincreasingly prefer images and video with very littletext other than “tags” to sort the content and“hashtags” to define the content being shared soothers can follow a topic or easily search forcontent. There may be correlations betweenpornographic content and hashtags to sourcingteen content. This warrants further research.Here we looked at the percentage of occurrences of key hashtags/tags/keywords used by teens asdrawn from a sample size of 5,000 “tweets” andpublic blog postings from 1 January to 31 March2013 where they could be identified as AtlanticCanada in source. We compared the data betweenboys and girls. As can be seen, boys are moreaggressive in their terminology. Is this reflective of easier access to pornographic content? Do theseterms, given their prevalence, indicate sexuality is akey component to online bullying? Further researchmight indicate some answers.

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