©2013 MediaBadger Public Affairs Ltd. | Cyber Bullying SnapShot Research
Parents often assume that their children use only thesocial media channels they are aware of. Yet, ourresearch shows that children use many other channelsoutside of Facebook to communicate with their peers. As this graph shows, channels such as Tumblr or 4Chanare for more used by teens in Atlantic Canada thanFacebook. These channels are not always accessed ona home PC or laptop, they may be accessed through afriend’s computer, smartphone, public library or otherpublic location. Images, video and text can be easilyuploaded to a service other than Facebook and deletedfrom the originating device, thereby obscuring the fullrange of ways they use the home PC or tablet. Dataanalysed were generated between January 2012 andMarch 2013.No longer is it about one home computer, even if ahome has only one computer. Logs are easily erased oraltered so parents may not know what other onlinechannels their children are using. Teens have access totablet devices (e.g. iPad) or friends PC’s, public librariesand Internet cafes among other sources. While desktopcomputers are currently dominant, mobile phones aresecond and, increasingly, tablet devices are in use. it islikely that highly mobile devices will be the key source of bullying in years to come. In addition, teens are savvy tocreating multiple online accounts and email addresses,sometimes as single-use email addresses. This furthercomplicates the ability to source or follow a teen’sactivity online.