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Coca cola

Coca cola

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Published by manav patel

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Published by: manav patel on May 11, 2009
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04/20/2011

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Coca-Cola targets kids
Kyle SmithIssue date:
3/12/03
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1
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In this time of recession, public schools are in big trouble. Faced with plummeting revenues,state legislatures are being forced to cut school funding all over the place. Here in Colorado,legislators are trying to find ways around Amendment 23, a measure passed by voters in 2000that requires public school funding to be increased by inflation plus one percent each year for 10years. All over the country, schools are on the chopping block.But who's that coming to help? No, it's not Uncle Sam, but your other uncle, the rich one. That'sright, the Coca-Cola Corporation. Or, depending on what district you're in, Pepsi-Cola, or  perhaps some other large corporation. That's right, to show its goodwill and belief in goodeducation, corporate America wants to help out your local elementary school. All it asks inexchange is the right to paste its logo on every possible surface and sell you textbooks askingyoung math students to count in M&M's or measure the circumference of Oreos.Well, praise be unto Cola! This is exactly what we need! The school gets the new computers itneeds, while the sponsor gets the right to tell students to only drink Coke products and gets anice tax write-off in the process. For a corporation, sponsoring a school is a brilliant marketingmove; they get immediate access to that all-important young demographic, and $250,000--a hugesum for a school district--is pocket change for a coorperation in relation to typical advertising budgets.The corporate whoring of America's schools has been happening for several years now, and it issteadily growing. Some would make the argument that kids are already bombarded withadvertising from every other direction, so one more logo shouldn't hurt. However, schools arewhere we are supposed to teach people how to be critical and independent thinkers, and if a childgrows up in a school environment that tells them that only Pepsi paves the road to a hip lifestyle,how can that mission not be compromised?But when it comes down to a choice between raising taxes and making sure schools are alwaysadequately funded or selling our schools to manufacturers of brightly packaged addictive sugar water, America says, "Drink more Coke."
Coca Cola targets to be water neutral by 2012
 
Agencies
Posted: 2009-03-17 20:02:06+05:30 ISTUpdated: Mar 17, 2009 at 2002 hrs ISTFont SizePrintFeedbackEmailDiscuss Related ArticlesGlobal recession driving Cadbury salesCiti may need $10 bn more: Report Citi mayneed $10 bn more: ReportCoca Cola targets to be water neutral by 2012
New Delhi:
Global beverages major Coca Cola is planning to undertake a series of initiatives,including water harvesting and recycling, as part of its strategy to replenish groundwater used bythe company and become water neutral by 2012.“Our target is to neutralise all ground water usage by the company in India by the end of thecurrent calender year and become water neutral for all products and processes by 2012,” saidCoca Cola India Director (Quality and Environment) Navneet Mehta at a CII summit here.Water neutrality is a term referred to describe the ratio of ground water usage by any user vis-a-vis the quantity put back into nature.He said the company had adopted various water management strategies including rainwater harvesting, water management techniques and recycling to replenish groundwater levels.“The company has achieved a replenishment level of 82 per cent on its annual ground water usage in India so far,” Mehta added.The company is also planning to commission a study of five watershed projects this year. “Wewill study the results and our plan is to have such watershed projects in all our 56 plants withinnext five years,” he added.
 
“Our ground water usage ratio has improved by up to 42 per cent between 1998 and 2008. Wehave a policy of annually revising water use plans in all our facilities in India,” Mehta said.Under its corporate social responsibility initiatives, Coca Cola India is expanding its communityaccess programme and would be soon starting a project to provide drinking water to 1,000schools across the country by 2010.It currently runs such a programme in Chennai, under which drinking water is provided to30,000 school children in various institutions of the city.“We have a total of 4,000 projects dedicated to water harvesting and renewal deployed in thecountry. As per the last year's figures, these projects had a combined recharge potential of 39lakh cubic metre of water annually,” he said.
AIMS
1.To reduce the mortality in children under the age of five from simple causes such as dehydration fromdiarrhoea2.To reduce maternal mortality ratio3.To increase the availability of condoms4.To reduce the prevalence of HIV/AIDS, Malaria and other diseases5.To increase the knowledge of HIV/AIDS, Malaria and other diseases (causes and prevention)
OBJECTIVES
1.To engage Coca-Cola in exploring the viability and options for using their distribution networks indeveloping countries to distribute ‘social products’ such as oral rehydration salts (ORS) and relatededucational materials on health, hygiene and sanitation.2.To help engage an appropriate international NGO, or NGOs, to partner with Coca-Cola at a globallevel and local levels on this initiative.3.To support Coca-Cola and its partners in modelling different scenarios which combine Coca-Cola’sdistribution network with local health initiatives in order to achieve our aims.4.To support Coca-Cola and its partners in selecting the most promising scenarios as the basis for fieldtrials.5.To support the international NGO, or NGOs, to engage local NGOs and local Health Institutions inorder to undertake trials linking this idea with local support infrastructure.6.To engage and inform as many people as possible, encouraging them to support this campaign,managing expectations and offers of help and promoting constructive debate.7.To help gather and make available appropriate research reports and opinion in this area, and ensurethat the group and its supporters are well-informed.8.To establish a core group of enablers and activists to lead on the different aspects of this campaign.9.To monitor the progress of the campaign and ensure that any trials and roll-outs are effectivelymonitored and evaluated

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