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Why Infographics Are Dominating the Web

Why Infographics Are Dominating the Web

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Published by Don_Billy
Infographics, visualy, graphic design, data information, data visualization
Infographics, visualy, graphic design, data information, data visualization

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Categories:Topics, Art & Design
Published by: Don_Billy on Jul 07, 2013
Copyright:Attribution Non-commercial

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04/29/2015

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INFOGRAPHICSTHE WEB???ARE DOMINATING
WHY
How Visual Content is Trans-forming the MarketingLandscape
The infographic: a visual representation ofcomplex data – has emerged as one of themost popular forms of social content.Causes include: the way the human eyesees and reads content, diminishingattention spans, growing informationoverload, the unique ability to tell a visualstory and the enormous viral sharingpotential allowed by the medium.
 
90%1/2
Did you know?
Marketing
VISUAL
of information transmittedto the brain is visualof the brain isdedicated tovisual function
10 Million
Bits per Second
The rate in which thehuman retina transmitsdata to the brain orThe speed of anEthernet connection
The human brainprocesses visualinformation 60,000times faster thantext
Approximately
65%
of people arevisual learnersMost people only remember
20%
of what they read
Marketing persuades consumer's buyingbehavior and data visualization enhances thatby factors of recall, memory and brand identity.
The purpose of visualizationis insight, not pictures
Ben Shneiderman
HUMANS ARE
CREATURES
 
The EstimatedAttention Span
5 times more
Marketers
12 minutes5 minutes
29,500,000,000,000,000,000,000
SPANS
DATA GLUT
&
We receive
information dailythan we did in 1986The average personis exposed to theequivalent of
174 newspapers
 of data per day
are struggling toget their messa-ges heard amongall this noise.
in 2000in 2012
= 315 times
thenumber of grains ofsand on the Earthpieces of informationfloating around the worldThere’s about
...a wealth of information createsa poverty of attention...
Herbert A. Simon
OUR SHRINKING ATTENTIONARE TO BLAME

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