The EstimatedAttention Span
5 times more
12 minutes5 minutes
information dailythan we did in 1986The average personis exposed to theequivalent of
of data per day
are struggling toget their messa-ges heard amongall this noise.
in 2000in 2012
= 315 times
thenumber of grains ofsand on the Earthpieces of informationfloating around the worldThere’s about
...a wealth of information createsa poverty of attention...
Herbert A. Simon
OUR SHRINKING ATTENTIONARE TO BLAME