Ferrero: An Introduction
Ferrero is company founded in 1946 in Alba. Originally from pastry shop, today Ferrero International is the world’s fourth-largest companies in the confectionery Market :
plants & 36 commercial companies all around theworld.20,000
employees.35,000 crores of turnover in 2006
A wide & complex portfolio of products,including mainly:chocolate spread, candies, pralines, bakery, chocolate snack eggs with surprise, cold tea & chilled chocolate products
The original Ferrero philosophy was based on a few simple principles:
Use only the highest-quality ingredients.
Be unique! Never copy anyone else, then
Manufacture with the most modern technology.
Ferrero in Europe & in India
The European confectionery industries are very competitive,heterogeneous and highly fragmented markets with some major