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Ferrero India Marketing

Ferrero India Marketing

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Published by Sophia Ali

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Published by: Sophia Ali on May 11, 2009
Copyright:Attribution Non-commercial

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11/15/2012

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MOREPROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COM
 
FERRERO INDIA
(Redefinition of Marketing Strategy)
Nupur KhannaPallab RoyPankaj GiriParshant MittalParul PatawariPooja Sharma
 MIB-I semester 
 
 
Ferrero: An Introduction
 Ferrero is company founded in 1946 in Alba. Originally from pastry shop, today Ferrero International is the world’s fourth-largest companies in the confectionery Market :
16
 plants & 36 commercial companies all around theworld.20,000
 
employees.35,000 crores of turnover in 2006 
.
 A wide & complex portfolio of products,including mainly:chocolate spread, candies, pralines, bakery, chocolate snack eggs with surprise, cold tea & chilled chocolate products
.
The original Ferrero philosophy was based on a few simple principles:
• 
Use only the highest-quality ingredients.
• 
 Be unique! Never copy anyone else, then
• 
Manufacture with the most modern technology.
Ferrero in Europe & in India
The European confectionery industries are very competitive,heterogeneous and highly fragmented markets with some major 

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