Background Bussines

It is no secret that Indonesia's economy recently experienced an increase, especially in terms of community prosperity. This leads to the demand for tertiary goods is increasing. Arowana is a tertiary item for a group of people who believe that this fish is an animal of good luck. Arowana is the animal of the family bonytongue (bony tongues). The most famous arowana super red arowana original originating from western Borneo. Super red arowana called latin sceleopages formosus is a genuine product of western Borneo is very rarely found in other regions. While in Malaysia has been able to farmed fish is super red arowana super red arowana but west of Borneo are still a favorite for lovers of exotic ornamental fish is because the color and characteristics of the body's natural structures like arowana results due to the general nature of his arowana are bred in West Kalimantan still an F2 or F3 offspring while the breeding arowana in Malaysia is a descendant of F4 or F5, and so on.
In West Kalimantan, there are already many arowana farms, especially in the upper Kapuas river, most of which are in the upper Kapuas district. Farms - farms are also found in other districts through which the Kapuas river, one of the District. The District is a pretty ideal place to breed arowana, because its water is still available Kapuas and small lakes to supply water to the pool as the main factor of the most important factor in the breeding of arowana is water. Kapuas water available throughout the year and never dry despite drought struck the backbone in building this business.

Company Profile
Company Name : Location type of business number of employees water sources sources of spacious business year begins : regency Sanggau Kapuas, West Borneo (Semboja km,7) : Arowana breeding (Arowana puppies sales) : 9 people power production : Telaga (small lake) : Equity : 2 ha : 2007

PRODUCTION
In this arowana breeding business, in addition to the water factor influencing the success or failure of the production process binsis this, there are other factors as well such as : 1. 2. 3. 4. 5. Broodstock Conditions pool Harvest and post-harvest Maintenance Climate Water

1.Broodstock Broodstock in a kind of super red, with the composition of broodstock is 1: 3 for males and females. This is noteworthy because it will determine the effectiveness of spawning because one male can incubate some eggs tail female. In this farm in one swimming there are 15 tail sires (4 males and 11 females) with over 4 years of age with physical conditions that are not defective.
2. Conditions pool Conditions conducive swimming pool is quiet, away from the crowds, and free from soil slurry. Therefore, these farms are far away from the city center, about 7 kilometers from the city center and has a place of business land is 2 hectares consisting of one water storage pool, 3 outdoor and 1 bath main spawning Tempatan enlargement. Soil slurry can be resolved with aspiration every 3 months before pengaraman the pool because the pool is free of pulp land productivity support the number and percentage of successful incubation for breeding is still in the pond Watering the pool is done by using a 6-inch PVC pipes, which connect the water ponds (there are fibers and gravel). There is also a drainage pond on the corner to control the flow of water in the pond and create good circulation in the pond. Good circulation is indicative of a healthy pond for sewage and ammonia gas is in the pool can be wasted. 3. Harvest and post-harvest Maintenance In this business, the harvest is a matter that can not confirm the number and frequency of harvest in one year. But from the data obtained from the owner of our harvest averaging can be done 3 months and produce saplings around 150 birds. Harvesting can be done if the puppy breeders already incubating eggs about 21 days. Consideration of age as an age of harvesting these pups <21 days, the side fins puppies is not hard enough to play in the incubator that could result if an error occurs in the maintenance of post-harvest in the incubator to make puppies price was down nearly 50% from the market price. However if the harvest is done> 21 days old or we do harvest, the

breeders feared that spew chicks hatching chicks prematurely, this can be due to the torrential rain and thunder and swimming conditions are not conducive. Post-harvest maintenance of the aquarium glass of 120cm x 50cm x 50cm which contained a storage incubator chicks who can not swim. In the incubator can be charged 30 individuals chicks. Puppies are 21 days old mation should not be fed, because the fish still have a reserve of food such as egg yolk is still attached to the body that will eventually be absorbed until the age of 60 days. If the yolk reserves are depleted, it can be frozen bait in the form of worms and puppies cork. 4.Climate Climate also affects the percentage chance to incubate and hatch chicks. In the rainy season the percentage hatch chicks is much larger than in the dry season because in general do arowana fish spawning when the weather is cold in the morning and heavy rain. While at the time but can also help dry spawning occurs, but the frequency is much less hatch and survival rate of seedlings produced is also reduced. To overcome the shortage of water supply during the dry season, the owners provide 3 water pumps to suck water in the soil around the pond. 5.Water As described above, water is the most important factor in determining the success or failure of this farm. Water to be used for its existing standards if such standards do not meet the possibility of breeding can not produce puppies that we invest investment will be worth it. Standardization are as follows: a. Water PH 6.5 - 7:00 b. Comes from a clean source with no pollution c. Water is not used by local people d. Discharge of water to irrigate the pool for at least 9 months e. It is through this process first (stone, gravel, fibers) f. f. Colour slightly yellowish translucent (not opaque black and transparent) Water was easily available in the rainy season, but it will be hard to come by during the dry season, because it is made of 3 pieces of land springs to supply water swimming event of drought.

FINANCIAL In finance, the need presented, and in the analysis are the sources of capital and cost estimates. Capital employed is capital itself, while the estimated cost and the BEP companies can be seen below:

Fixed Cost : Swimming spawning x 3 Water ponds x 1 Water pumps (large) x 1 Engine water pump (small) x1 Tong water penguin x 2 Mud suction machine x 1 Aerator (60 vents) x 2 Filters x 4 Aquarium x 6 Aquarium incubation x 4 Seed rearing ponds x 1 Gallons of water x 30 Fishing nets x 2 @20.000.000 = 60.000.000 @20.000.000 = 20.000.000 @2.000.000 = 2.000.000 @325.000 = 325.000 @1.100.000 = 2.200.000 @19.000.000 = 19.000.000 @400.000 = 800.000 @110.000 = 440.000 @500.000 = 3.000.000 @200.000 = 800.000 @17.000.000 = 17.000.000 @30.000 = 900.000 @400.000 = 800.000 @6.000.000 = 6.000.000 @1.200.000 = 1.200.000 @400.000 = 400.000all x 1 @30.000.000 = 30.000.000 @25.000 = 50.000 @15.000.000 = 675.000.000 @4.000.000 = 4.000.000 = Rp.843.915.000

Refrigerator x 1 Oxygen large x 1 Oxygen small x 1 Pick up 2ND x 1 Plastic bags 30 x 90 x 2 kg Breeders (1 pool @ 15 tails) X1 robin engine x 1 Total fix cost

VARIABLE COST (/months)

Electricity Fuel (diesel)

800.000/months
350.000/3months = 116.666

Oxygen Bait Labor x Skilled workforce x 1 Depreciation FC (5% / year) Salt Drugs (Dumex, methalithine blue) The cost of transporting water Total variable cost Other expenses (1 year) PROFIT

400.000/3months= 133.333 600.000/months (60.000/3day)

8800.000 @1 months = 6.400.000

3.000.000 42.195.750 550.000/3 months 100.000/months

200.000
Rp.54.095.000 Rp.20.000.000

Assumptions farms produce 300 heads / 3 months Price children ikan@2.100.000 x 100/months = 210.000.000 BEP
TR=TC Months 1 843.915.000 54.095.000 898.010.749 210.000.000 688.010.749 Months 2 688.010.749 54.095.000 742.105.749 210.000.000 532.105.749 Months 3 532.105.749 54.095.000 586.200.749 210.000.000 376.200.749 Months 4 Months 5 Months 6 64.390.749 54.095.000 118.485.749 210.000.000 -91.514.251

376.200.749 220.295.749 54.095.000 54.095.000 430.295.749 274.390.749 210.000.000 210.000.000 220.295.749 64.390.749

From the results of the calculation of the data above, it can be seen BEP occurs between the V and the VI. With a fixed cost that has a value for the past 5 years, the revenue that can be earned by farms in the first year in starting a business can be seen from the table below:

Months 7 91.514.251 54.095.000 37.419.251 210.000.000 247.419.251

Months 8 247.419.251 54.095.000 193.324.251 210.000.000 403.324.251

Months 9 403.324.251 54.095.000 349.229.251 210.000.000 559.229.251

Months 10 559.229.251 54.095.000 505.134.251 210.000.000 715.134.251

Months 11

Months 12

715.134.251 871.039.251 54.095.000 54.095.000 661.039.251 816.944.251 210.000.000 210.000.000 871.039.251 1.026.944.251

So an acceptable gross profit amounted Rp.1.026.944.251 farm assuming no unexpected happens, such as a mass disease breeders, puppies have obtained survival rate above 80% and net income received this farm is Rp.1.006. 944 251 (after deducting other costs in the year amounted to Rp.20.000.000). HUMAN RESOURCES In business arowana is also necessary personnel are competent and experienced in the care of livestock, both breeders and foremost it is necessary that a competent natural resources and master the ins and outs of seedling arowana, both in the water, medications, treatments, and other installation tools other as a major challenge in raising arowana is how to cultivate the crop seedling arowana as possible so that the resulting puppies can be accepted by the market as the world market is very selective in choosing arowana arowana quality puppies. Therefore we need an expert in the care of these puppies arowana. 1 person experienced enough to handle the puppy because his job is not hard, Just replace the water and determine the most suitable drug for puppies. But this requires high precision and extra vigilant in watching chicks because a small mistake can result in little chicks Arowana die. To take care of the pool, it takes about 8 people each person has individual responsibilities like feeding, cleaning the pool, water control entry / exit, voting and other pests. While at the time of harvesting takes place, all workers participate in it .

MARKETING we try to analyze the marketing aspects of the farm by using the marketing mix (4p) with data obtained from the owners of this farm.

Products Product arowana breeding puppies that are ready to sell the product to be marketed criteria have standardization include: 1. 2. 3. 4. 5. 6. Arowana are puppy from the breeding F2 Having a wide tail, fins / paddles wide open and wide Sunggut branched V Scales flawless Size 10 -12 cm Age 2-3 months

Price Price at the level of farmers in December of 2011 (data taken in December) amounted Rp.2.100.000 chicks criteria as described above. If the puppy does not meet the criteria are considered as the products are defective, and Cuma appreciated setenggah priced puppies that pass the selection. Distribution Owner distribute products / puppies to collectors from Pontianak, by way of collectors come to the farm and take his own seedling. Owner's responsibility was limited to the delivery of the product to wholesalers, after which the risk of death and others in the course fully covered by collectors. Promotion The owners just do promotion by mouth to mouth, where the owner asked for information to fellow farmers about the collectors that can accommodate these puppies livestock. The owners also sell puppies at retail to the surrounding community course, a price higher than the price level collectors. SWOT ANALYSIS
Strengh

This ranch has a water source that is not broken during the year despite the drought struck. In addition, they also have an adequate water source if the water contained small didanau the reduced water flow in the dry season. A quiet atmosphere away from the crowds, strict vigil by workers and guard dogs around the pond is also a strength of this farm. In addition, there are many vacant land that can be developed into a pool for investment menambahkn yearling.

Weakness This ranch has the disadvantage of the licensing business, because according to the current owner to get a business license is very difficult and even complicated by the parties concerned. Therefore, these farms can not enlarge the scale of its business because it feared would be a problem by the authorities. Until now, the owner is still trying to get permission for unlicensed owner can not sell this puppy open. In addition, this business is not a business that continues to produce, because the incubating parent and can produce most of the rainy season, while in the dry season the result is much reduced. Death on the breeding and survival rate in puppies is also a challenge to the current owner since the death of the parent is very difficult to avoid, and have not found the right way to avoid death. Opportunity Large areas of land, a vast market opportunity this farm. Moreover, the owner already has a license from the government, it is not possible to export seedling arowana run because as we all know chicks arowana demand by neighboring countries is very large (second only to the bamboo curtain country). Distribution of the product is also not hard to do, because the District bordering Malaysia, with a distance of 3 hours just opened wide opportunities for export. Threats The threats faced by this farm is the monopsony market that many farmers with few collectors who buy puppies so that the collectors can just toying with the price at the farmer level to obtain high profits. In addition to the parent's death is also a major threat to this farm. Theft by irresponsible parties are also a threat, and those who directly or indirectly have any problems with the owners also become a threat (by throwing poison into the pool for example)

CONCLUSIONS AND RECOMMENDATIONS From the above results, it can be concluded that: breeding business is a very good business investment to be developed as a very large profit businesses as well as the ability to quickly restore the BEP. This can be achieved if the business goes well with a good water source, vast land and sufficient criteria, as well as the ability to process their chicks well. With super red habitatasli contained in western Borneo, this business is expected to be developed as well as possible and become the flagship product of the original prayers West Kalimantan. But the industry has a very big risk as well, such as death, human error, licensing and theft by irresponsible parties. But in our business is very decent run despite great risk, as well as a lucrative profit opportunities great success. The advice we could give to the owners is to continue improving the performance of employees, by providing a variety of bonuses that employees who work have a greater loyalty. In addition, the owners also have to keep trying to get permission from the government in order to expand the market and avoid monopsony market practices of the collectors. The advice we give to the government is that the government should pay more attention to this arowana business, more easily provide licensing and mempersulitbagi breeders who want to make a clearance. Besides, the government should support this effort, because in addition to helping preserve the rare fish that was nearly extinct in the wild, this arowana breeding business can also help the region in terms of tax revenue and the local pride arowana this product. If the government does not pay attention to this sector, it is not possible super red arowana community pride malaysia kalbar be claimed as a product of their native country. Malaysia government strongly supports farm businesses, and provides various facilities to conduct business. It is worth noting by the government to prevent the country claiming the original product by the neighboring country Indonesia.