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Fruit Juice Project

Fruit Juice Project

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Published by Sophia Ali

http://Pakistanmba.jimdo.com
For Free Downloading of this report and for more projects,assignments,reports on Marketing,Management
Marketing Management,
Accounting,
Economics
Human Resource,
Organizational Behaviour,
Financial Management
Cost Accounting
VISIT
http://Pakistanmba.jimdo.com

http://Pakistanmba.jimdo.com
For Free Downloading of this report and for more projects,assignments,reports on Marketing,Management
Marketing Management,
Accounting,
Economics
Human Resource,
Organizational Behaviour,
Financial Management
Cost Accounting
VISIT
http://Pakistanmba.jimdo.com

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Published by: Sophia Ali on May 12, 2009
Copyright:Attribution Non-commercial

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11/23/2010

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MOREPROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COM
 
Executive summary
India is a tropical country and has accorded a favorable reception to thirst quencherssuch as fruit juices and aerated drinks. Ready to serve kiwi juice is a beverage preparedfrom clarified kiwi juice. When chilled the RTS beverage makes for a nutritious andrefreshing drink. The nutritive value of real fruit beverages is far greater than that of synthetic products, which are being bottled and sold in large quantities throughout thecountry. If real fruit juices could be substituted for these synthetic preparations, it wouldbe a boon to the consumer as well as the fruit grower.India is a market of diversity – diverse with regards to incomes, price points of products,culture and preferences and a marketer has to get use to these diverse characteristicsof the market.Drinking juice is not a part of our culture. We drink water with our meals but in the Westone starts the day with breakfast and a glass of juice. Juice is to a great extentconsidered as a luxury not a necessity in our society, surely but slowly things arechanging mainly in the urban and semi urban areas, where the population is gettingmore and more health conscious and are realizing the important nutrient values of fruitand are making them a part of their daily diet.The companies in this Rs. 100 crore industry will have to organize various promotionalactivities from time to time mainly to increase sampling and to educate the consumersabout packaged fruit juice that it is as pure and nutritious as fresh juice which isperceived as fresh as it is extracted in their presence i.e. actual or assumed.There are two main brands in this segment of non- carbonated drink markets; they are‘Real’ from Dabur and ‘Tropicana’ from PepsiCo. These two players command around80% market share in the organised sector.We can observe this industry growing and new players entering the market. In recenttimes we have seen the entries of some international brands, like Berri [Australia],Ballantyne [Australia], and Tipco [Thailand], with the intention to strengthen their hold inIndia and to grow with the market.
 
Company
Shreeji Enterprises Pvt. Ltd will be entering the food processing industry with its firstlaunch i.e. a Kiwi fruit juice.Three of the four investors have full operational responsibilities. SD and SY are the co-founders and have both entrepreneurial and industrial experience. PB bringsoperational management and financial skills to the operation.Shreeji Enterprises Pvt. Ltd has a Strategic Alliance with the New Zealand basedcompany Zespri International Limited to supply the kiwi fruits to India. Pursuant to our company policy stating "Quality First, Credit Prominent", we process our KiwiJoos withstrict production standard, quality control and sophisticated processing technology, weat all time provide our consumers the natural and healthy Kiwifruit juice.Our Start up costs, listed below, has been financed to date by the investment from itsowners. Following are the parameters:
ParticularsAmount
Land & site development;[x[ acres @ Rs. [y] lakh per acresxxxBuilding and civil worksxxxPlant and machineriesxxxMiscellaneous Fixed AssetsxxxPreoperative expensesxxxPreliminary expensesxxxTechnical know-how and engineering feesxxxContingencies @ 10%xxx
Capital Expenditurexxx
Margin money for working capitalxxx
Project costxxxx

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