Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
7Activity
0 of .
Results for:
No results containing your search query
P. 1
Green Marketing

Green Marketing

Ratings: (0)|Views: 72|Likes:
Published by Sophia Ali

http://Pakistanmba.jimdo.com
For Free Downloading of this report and for more projects,assignments,reports on Marketing,Management
Marketing Management,
Accounting,
Economics
Human Resource,
Organizational Behaviour,
Financial Management
Cost Accounting
VISIT
http://Pakistanmba.jimdo.com

http://Pakistanmba.jimdo.com
For Free Downloading of this report and for more projects,assignments,reports on Marketing,Management
Marketing Management,
Accounting,
Economics
Human Resource,
Organizational Behaviour,
Financial Management
Cost Accounting
VISIT
http://Pakistanmba.jimdo.com

More info:

Published by: Sophia Ali on May 12, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

08/30/2010

pdf

text

original

 
HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MOREPROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COM
GREEN MARKETING
 
ASSIGNMENT
CONTENTS
1) Introduction2) Definition3) Positive Aspect of Green Marketing4) Negative Aspect of Green Marketing5) Problems with going green6) Green Marketing strategies that different firms should adopt7) Green Code8) Choosing the right Green Marketing Straregy9) Conclusion
 
INTRODUCTION
The promotion of environmentally safe or beneficial products, green marketing began in Europein the early 1980s when specific products were identified as being harmful to the earth’satmosphere. As a result, new “green” products were introduced that were less damaging to theenvironment. The concept caught on in the United States and has been gaining steadily ever since.Divergent aspects of green marketing include ecologically safer products, recyclable and biodegradable packaging, energy-efficient operations, and better pollution controls. Advances produced from green marketing include packaging made from recycled paper, phosphate-freedetergents, refillable containers for cleaning products, and bottles using less plastic.As today’s consumers become more conscious of the natural environment, businesses are beginning to modify their own thoughts and behavior in an attempt to address the concerns of consumers. Green marketing is becoming more important to businesses because of theconsumer’s genuine concerns about our limited resources on the earth. By implementing greenmarketing measures to save the earth’s resources in production, packaging, and operations, businesses are showing consumers they too share the same concerns, boosting their credibility
DEFINITONS
Pride and Ferrell (1993)
Green marketing
, also alternatively known as environmental marketingand sustainable marketing, refers to an organization.s efforts at designing, promoting, pricing anddistributing products that will not harm the environment
Polonsky
(1994) defines green marketing as .all activities designed to generate and facilitate anyexchanges intended to satisfy human needs or wants, such that the satisfaction of these needs andwants occurs, with minimal detrimental impact on the natural environment .
Elkington (1994: 93)
defines green consumer as one who avoids products that are likely toendanger the health of the consumer or others; cause significant damage to the environmentduring manufacture, use or disposal; consume a disproportionate amount of energy; causeunnecessary waste; use materials derived from threatened species or environments; involveunnecessary use of, or cruelty to animals ;adversely affect other countries.
POSITIVE ASPECTS OF GREEN MARKETING
1) First and foremost, a good green marketing program is one that either: adds renewables thatwould not already be added or supports renewable projects that
 
might not otherwise continue tooperate. If these things are already happening and being paid for by all, then the program doesn'tmeet the bottom-line test: green marketing programs must make a difference.

Activity (7)

You've already reviewed this. Edit your review.
1 hundred reads
kanish liked this
Chetna Ray liked this
Rahul Fouzdar liked this
murugan_muru liked this
khairallaho liked this
monu198 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->