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Table Of Contents

RATIONALE
PROGRAM MECHANISM
MEDIA OBJECTIVE AND STRATEGIES
OBJECTIVE:
TV STRATEGY
RADIO
PRINT
TRANSIT
INTERNET
OTHER
TARGET MARKET AND MEDIA HABITS
TARGET MARKET
MEDIA HABITS ON TV
MEDIA REACH
Source: Nielsen Media Index 2008-2010
NATIONAL URBAN: TV OWNERSHIP
STEADY AVERAGE NUMBER OF TV SETS
MEGA MANILA TV OWNERSHIP
YPICAL TV VIEWING DAY
CLAIMED VIEWING HOURS (NATIONAL)
CLAIMED VIEWING HOURS (MEGA MANILA)
INCIDENCE OF OUT-OF-HOME VIEWING
INCIDENCE OF OUT-OF-HOME VIEWING BY SEC
LOCATION OF OUT-OF-HOME VIEWING
MEDIA HABITS ON RADIO
Base: Males and Females aged 10+ across all socio-economic classes in National
Source: Radio Audience Measurement June 2010
RADIO SHAPE OF THE DAY
Source: RAM Mega Manila S8 2010
TIME SPENT LISTENING
PROFILE RADIO LISTENERS
RAM IN KEY CITIES
MEDIA HABITS ON PRINTS
REASONS FOR NOT READING BROADSHEETS FOR THE PAST 12 MONTHS
(n=2447)
Base: All People 10+ , Non-broadsheet readers in the past 12 months
Source: Nielsen Media Index 2010 Q2
NEWSPAPER READERSHIP (AIR)
PROFILE OF BROADSHEET READERS
Base: All People 10+; Source: National Media Index Q2 2010
BROADSHEET SECTION READ
OUT-OF-HOME MEDIA (Billboards,Transit Ads etc.)
Source: Media Index Q2 2010
TOTAL OUT-OF-HOME MEDIA PROFILE
TOTAL STATION PROFILE
Source: Nielsen-Trackworks/MPAS MRT & LRT Study
MEDIA HABITS ON INTERNET
INTERNET USAGE AND USER PROFILE
Source: Nielsen Media Index 2008-2009 Source: Nielsen Media (Index 2009)
PLACE OF INTERNET ACCESS
Base: Past month Internet users aged 10+ across National Urban Philippines
MEDIA HABITS ON MOBILE
TELEVISION
Slide – Public Market 00:00:29 – 00:00:
INTERNET (FACEBOOK PAGE)
SALES PROMO (“UMUULAN NG PAMPREMYO”)
PAANO SUMALI?
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The Generics Pharmacy

The Generics Pharmacy

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Published by Princess Guia

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Published by: Princess Guia on Jul 08, 2013
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09/10/2013

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