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AMBAI ELECTRONIC TEXTBOOK
The
Virtual
MBA
A comprehensive coverage of Theskills needed by today'sbusiness managers,from E-commerce to accountingTo Supply Chain Management
C. J. Kasis
with faculty of the
American Management & BusinessAdministration Institute
 
The Virtual MBA
2
 
American Management & Business Administration Institute
2
Having downloaded this eBook allows you
as original purchaser 
totake AMBAI’s free Certificate Program in Management and BusinessAdministrationYour Personal Code is the Customer/Shopper IDappearing on theemail Booklocker.com sent to you confirming the purchase of thiscopy of the eBook
( two letters and several digits ).Write them down here for future reference:
|_________________________|
ENROLLMENT
: Please visithttp://www.ambai.org/enrollform.htmor http://www.mbaii.org/enrollform.htm and enroll.Youwill be asked for your Personal Code
Copyright © 2000/2001 C.J.Kasis & AMBAI - 955 Massachusetts Ave.# 3000, Cambridge, MA 02139-3180 – Email: cjk@ambai.org
 All rights reserved
. No part of this publication may be reproduced, storedin a retrieval system, or transmitted, in any form or by any means,electronic, mechanical, photocopying, recording, or otherwise, withoutthe prior written permission of the copyright owner.Developed by C. J. Kasis, M.Sc. (Economics) with faculty of theAmerican Management and Business Management Institute as supportof its free Certificate Program in Management and BusinessAdministration.
Acknowledgment
My recognition to my colleagues at AMBAI for their contribution to thiseffort. I am very grateful to my good friend, mentor and former bossLaurence Diamond for his invaluable advice in many technical aspectsand for the editing of the manuscript.Special thanks to my wife Olga for her help and support.CJK
Published electronically as an eBook by the American Management &Business Administration Institute
 
The Virtual MBA
3
 
American Management & Business Administration Institute
3
CONTENTS
Chapter I -The New World of E-commerce
 
4
The true revolutionary effect of the WWW
Chapter II -Managing and Dealing with People10
Strategic Management of the All-important Human Resource
Chapter III -Marketing 121
The
Total Marketing Process 1
:From Product Development to Production Costing
Chapter IV -Marketing 230
The
Total Marketing Process 2
:From the Test Market to the Product Manager's functions.
Chapter V -Strategic Management38
Effectively managing for the short and the long run
Chapter VI -Accounting49
The Language of Business
Chapter VII -Economics60
Allocation of scarce resources. Supply and DemandThe National Accounts (GDP)
Chapter VIIIProbability, Statistics and the timeValue of Money70
The use of numbers. Quantitative tools for decision making.
Chapter IX -Finance and Investing75
Capital Markets. Financial Instruments and Institutions.Speculation and Hedging
Chapter X -Logistics and Supply Chain Management86
From Procuring Production Inputs to Delivering to Customer
Chapter XI- Technology and Innovation Management
 
102
Acquiring and Managing Know-how
Chapter XII -International Trade and Business108
Dealing With the World
Final Test And Application For Certificate 120
of 00

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