Description

Social media has become an integral part of a company's marketing and PR strategy. This whitepaper offers information about how to implement an effective social media PR and marketing strategy.

Author:
Laura Borgstede is the CEO of Calysto Communications since its founding in 1999. As CEO of Calysto, she leads a team of more than 50 senior-level professionals who manage PR campaigns for b-to-b and b-to-c companies of all sizes in the broadcasting, telecommunications and wireless fields. She has successfully managed hundreds of company and product launches and public relations campaigns, beginning with the first digital network launch, the first commercial wireless phone and the first wireless data applications. Her expertise in the wireless and telecom markets allows her to have extremely close relationships with the editors and analysts in senior positions in these industries. She founded a conference/events trade newsletter called PR Vibes in 2000 to help busy executives keep up with the tradeshows, forums, expos and conferences in the communications technologies fields. Laura may be contacted at lborgstede@calysto.com.

Read a detailed version of the Social Media Public Relations and Marketing whitepaper. http://www.calysto.com/seo-pr.pdf