• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
START & RUN A CRAFT BUSINESS
 William G. Hynes
Self-Counsel Press
(a division of)
International Self-Counsel Press Ltd.USA Canada
 
CONTENTS
PREFACE
ix
1THE ADVANTAGES OF A CRAFT BUSINESS
1
2HOW TO GET STARTED
6a.What to Make 6b.How to Learn Craft Skills 121.Courses 122.Apprenticeship 133.Teaching yourself 14c.Conclusion 14
3HOW TO MAKE THINGS THAT WILL SELL
15a.Market Research 17b.Market Test Your Products 19
4BEFORE YOU SELL...
20a.Wholesale or Retail? 201.Wholesaling 212.Consignment 213.Retailing 224.Which is best for you? 22b.Pricing Your Work 23
iii
 
c.Sales Literature 271.Business cards 272.Brochures and catalogs 28
5RETAILING YOUR WORK
29a.Retailing from Your Studio 29b.Retailing Your Work at Craft Markets 301.How to find craft markets 302.How to pick the best craft shows 313.How to get your work into shows 344.Preparing for craft shows 365.How to sell your work at shows 40c.Retailing Your Work through the Mail 431.Direct mail 432.Advertising to solicit mail orders 45
6WHOLESALING YOUR WORK
46a.What Kinds of Shops Can You Sell To? 461.Galleries 472.Craft shops 473.Gift/craft shops 474.Gift shops 495.Department stores 496.Other stores 49b.Mass-Market Outlets 50c.How to Get Your Products into Shops 511.Calling on stores 512.The trade show 513.The sales representative 534.The wholesale distributor 555.Wholesaling your work on the Internet 56
7SELLING YOUR WORK ONLINE
57a.The Basics 57b.Can You Sell Your Crafts Online? 59c.Online Craft Stores — Finding the Best Ones 611.What does the store offer? 622.How much does it cost? 623.How easy is it to find? 634.Does the site download quickly and easily? 635.How are products presented? 636.What kinds of products are offered for sale? 637.How many vendors are represented on the site? 64
iv 
START & RUN A CRAFT BUSINESS
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...