T. Nicole Pankratz
Self-Counsel Press
(a division of)
International Self-Counsel Press Ltd.USA Canada
START & RUN ANESL TEACHING BUSINESS
INTRODUCTION
xixHow the Book Is OrganizedxxHow to Use This Bookxx
PART 1 — ESL INDUSTRY OVERVIEW
1
1ESL FACTS AND FIGURES
3International Students4Immigrants5Industry Needs and Trends in Your Area6
2ESL BUSINESS OPTIONS
7Starting a Tutorial Service7Students8Programs8Locations and schedules8Tutorial fees8
CONTENTS
vii
Starting a School8Students9Programs and courses9“English only” policy9Types of locations10Peak seasons11Tuition fees11ESL Products 11English-on-the-Go12Teacher Training12ESL Services 13Homestay 14 Which ESL Option Is Right for You?14
PART 1 EXERCISES
15
PART 2 — STARTING AND RUNNING AN ESL TUTORIAL SERVICE
17
3UNDERSTANDING YOUR ROLE IN THE ESL-TUTORING MARKET
19Exploring Your Market20Finding a Niche Market20
4DEVELOPING YOUR PROGRAMS AND SERVICES
22Big Picture Planning22Creating a student profile23Determining the purpose of your program through a mission statement23Clarifying your delivery method24Defining how your services fill a market niche25Outlining your programs and services 25Establishing an intake and assessment system26Program and Service Options30Program options for immigrant youth31Program options for adult international students31Extracurricular program options for all ages and types of students32Organizing and Scheduling32
viii
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