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 1
An In-depth Study on the Printing andPublishing Industry In the Philippines
Prepared by:Center for Business and Economics Research andDevelopmentDe La Salle University-ManilaDr. Tereso Tullao, Jr.Project HeadandMr. Raymund HabaradasSenior ResearcherJanuary 4, 2001
 
 2
Table of Contents
pageList of Tables iiList of Appendices ivExecutive Summary vIntroduction 11. Scope of Industry 21.1 UN Classification 21.2 Philippine Classification 52. Industry Structure 102.1 Firms in the industry 102.2 Customers 192.3 Suppliers 262.4 Laws and Policies affecting the industry 382.5 Industry Associations 493. Demand 513.1 Philippines 513.2 Abroad 654. Supply Capability of the Industry 714.1 Operations/ Services 714.2 Marketing and sales 714.3 Expertise of personnel 724.4 Technological Capability 734.5 Quality and quantity of training 745. Opportunities and Threats 805.1 Opportunities 805.2 Threats 826. Action Plan to Enhance Growth and Competitiveness 866.1 Suggestion for Firms 866.2 Suggestions for Industry Associations 876.3 Suggestions for Government 887. Performance-monitoring scheme 908. Directory 91Bibliography 93Appendices 95
 
 3
List of Tables
TableNo.
Description
Page
1 Classification of printing and publishing products and services underthe UN CPC V1.022 Classification of printing and publishing products and services underthe ISIC Rev. 343 Classification of printing and publishing activities 54 Classification of printing and publishing products, PSCC 65 Classification of printing and publishing products, HS 76 Products of the printing and publishing industry, by subsector 87 The printing and publishing industry classified according to main lineof business98 Number of firms and total employment in printing and publishing,1994-1995 (in ‘000)109 Revenues and profits of the top performing establishments (based ongross revenues) in the printing and publishing industry (in millionpesos)1110 Top performing printing and publishing firms in the Philippines, 1998(in ‘000)1111 Balance of trade in printed matter (in US$), 1995-1999 1212 Top import suppliers of printing and publishing materials 1213 Share or printing and publishing in manufacturing and GDP 1514 Markets segments of the printing and publishing industry 1915 Number of schools by level of education 2016 Number of private schools by level of education 2017 Pre-school, elementary and secondary enrolment, Sys 1992-1997 2118 Gross enrolment ratio in higher education in the public and privatesectors2119 Higher education enrolment by program, SY 1996-1997 2220 Media billings for 1997 2321 Media billings for print (in million pesos) and share of total billings,1992-19972422 Ad spend for print, by product category, 1997 2423 Top 25 sources of inputs of publishers of newspapers, journals andperiodicals2624 Top 25 sources of inputs of printers and publishers of books, pamphlets 2725 Top 25 sources of inputs of the commercial and job printing and otherallied industries2726 Philippine imports of machines and equipment utilized in the paperindustry and the printing and publishing industry2927 Philippine imports of machines and equipment utilized in the paperindustry and the printing and publishing industry (4-year cumulativetotal)3128 Top suppliers of printing equipment for the years 1997 and 1999 32
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