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08 PIRACY STUDY 
May 2009 | SIXTH annual BSa-IDC GloBal SofTware
 
IntroductIon 01
Fiure 1: PC Sftwre Uits  Cter 02Fiure 2: Where Sftwre is Depled 03
Impact of the economIc crIsIs 04a closer look at regIonal VarIatIons 05
Fiure 3: Pirc Rte  Rei 05Fiure 4: Emeri Versus Develped PC Mrkets 06Tle 1: Tp 25 Hih d Lw Pirc Rtes 06
the costs of pIracY 07
Fiure 5: 2008 Dllr Lsses  Rei 07Fiure 6: The Leitimte Versus Pirted Mrket 07Tle 2: Tp 25 Cutr Lsses 08Fiure 7: Sftwre Idustr Streth Vs. Pirc Rte 09
the future of pIracY and antI-pIracY 10
Tle 3: PC Sftwre Pirc Rtes d Lsses 12–13
regIonal antI-pIracY snapshots 14how Idc calculates software pIracY 17
Tle 4: The Impct f Eche Rtes 20
the BlueprInt for reducIng software pIracY 21
Table of ConTenTsexeCuTive summary
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I 2008, th t  PC st pic dppd ibt h (52 pct)  th 110 ctis stdidd mid th sm i bt  thid (35 pct).
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Hv, th did pic t t p m38 pct i 2007 t 41 pct i 2008. Th gbt s  th scd  i   bcs PCshipmts g stst i high-pic t ctis.
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Th mt v  icsd st (“sss”t st vds) g b m th $5.1 bii(11 pct) t $53.0 bii m 2007 t 2008,thgh h  tht gth s th st  chgigxchg ts. excdig th ct  xchgts, sss g b 5 pct t $50.2 bii. Thgitimt st mkt g b 14 pct.
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Th cs tht dcd pic i m ctisicdd vd-div gizti pgms,dcti d cmt ctis b gvmtsd BSa, d tchg shits, sch s th icsddpmt  digit ights mgmt.
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Th cs tht icsd pic,  pvtdsigict dcis i pic ts, icdd thpid gth  th csm PC mkt, ctiviti th bs  d cmpts h thizdst m pc pvis pitd st,xpdig ccss t th Itt, d thicsig sphisticti  st pits.
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Th impct  th ct cmic cisis ppd tb mtd i its ct  pic i 2008, i pt bcssigict spdig ctbcks did t stt ti t ith , d s bcs th cst  st (dth biit  ss t p  it) is   ct ith cmpx qti tht sts i st pic.
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whi mgig cmis cct  45 pct th gb PC hd mkt, th cct ss th 20 pct  th PC st mkt. I th mgig cmis’ PC st sh th sm s it is  PC hd, th stmkt d g b $40 bii  .
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Th st-pic ctis  th uitdStts, Jp, n Zd, d lxmbg,  20 pct. Th highst-picctis  ami, Bgdsh, Ggi,d Zimbb,  v 90 pct.
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Th highst-pic gis  Ct dest ep, ith  gi vg  67pct, d lti amic (65 pct). Thst gis  nth amic (21 pct)d th ep ui (35 pct).
Governments, sotware companies, and BSA are making progress in stopping the illegal use o sotwareproducts. But piracy remains a serious problem in all countries. These are the key fndings o the sixthannual BSA-IDC study o personal computer (PC) sotware piracy around the world:
 
SIXTH AnnUAl BSA-IDC GloBAl SofTwARe PIRACY STUDY 1
2008 s th   mixd pgss i th ightgist PC st pic. Th gd s is tht th t PC st pic dppd i 57 (52 pct)  th110 ctis stdid d mid stb i th 39ctis (35 pct).Th bd s is tht dspit th dp i pic i mctis, th
global 
PC st pic t t p.This s th mthmtic tcm  pid gth  PCmkts i high-pic ctis. emgig mkts sPC shipmts g 33 pct st th mt mkts.
i
 ev i pic  t g d i v high-pic ct,thi gig mkt sh  PCs i cti t div thgb vg p ti pic is ct m dp.Simi mthmtics pp h kig t d sss mpic. I th   chg t th pic t d th ttmkt g, s d sss, sic pic d tk thsm sic   bigg pi. I ct, sss g 11 pct,d th gitimt st mkt g 14 pct.lsss did, hv, ch $53 bii did i 2008. v $100  gitimt st sd, th $69s pitd.nt tht it is pssib   ct t hv  dp i itspic t d  ics i sss bcs  g PCst mkt gth.  xmp,  ct ith  PCst mkt  $150 mii i 2007 d  pic t 45 pct d sh sss i 2007  $123 mii. I th PC st mkt g 10 pct i 2008, t picdppd b 2 pctg pits, it d sti hv sss i2008  $124.5 mii.
faCTors affeCTInG sofTware PIraCy 
 ys  stdig th dmics  PC st pic v mb  cts tht dc PC st pic d divcmic bits t c d gb cmis. This ,th cts tht hpd div pic d i 57 ctis —d kpt it m gttig s i 39 th ctis — :
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 Vd-div gizti pgms s  sdcti d sppt , d gtitis ith,hd sppis d ss.
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Gvmt-div dcti pgms, cmtctis, d tpis st gizti iititivs.
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Tchg shits, m th icsd dpmt  digit ights mgmt d th std pcmt dsktp cmpts b ptps, hich  m ikt cm ith gitimt st p-istd, t thicsd dpti  st sst mgmt (SaM)pgms tht hp ss kp tck  st icssd ptimiz th ight st  thi kd.
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Chgig distibti mds, m div  psc st i PCs d ig  ti st scgmt t b -cti st, t bdigst — d smtims v th ti PC — s pt th svic, sch s bdbd Itt ccss.This st pit spks  th g-tm td tht ict st pic: th sig  st-s--svic,s k s SS  “cd cmptig.” I this bsissmd, st ctiit sids   vd’s sv,th th   c PC, d is ccssd vi th Itt.accdig t IDC sch, SS ccts  6 pct   ppicti st ss (icdig mim, sv,d PC st), d it is gig st. a gd xmp th PC t is Micst’s oic liv, hich s sst mg is d ctcts, s  s st d shdcmts, v th wb. ath xmp is adb’si svic  cvtig dcmts m th mtst its PD mt.
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