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Phil Hellmuth Jr. is the self proclaimed best No Limit Texas Hold ‘Em poker of all time. Phil, or Poker Brat as he often calls himself, measures his success by the number of World Series of Poker Bracelets he has won. Currently he holds eleven bracelets,however recently lost the title as youngest WSOP Main Event Champion when Peter Eastgate won in 2008. You can visit his homepagehttp://www.philhellmuth.comto readabout him or his blog.Hellmuth has been seen on numerous ESPN television broadcasts. Since winningthe Main Event in 1989, Phil had been a staple for ESPN broadcasts either as acommentator or player. His constant whining about bad luck and dramatic tantrums became something ESPN would always use to try to help ratings. Hellmuth would berude other players calling them names and criticizing their play. Poker fans and playersalike get no greater joy than watching Hellmuth bust out of a tournament.Fan or no fan, one must admit that Phil Hellmuth Jr. is a high profile player. Hegets national media exposure along with multiple endorsements or business ventures.That being said one would think Phil would be a little more careful as to whichcompanies he let use his name or image. Since 1999 Phil has been involved with theonline poker room ultimatebet.com. The first week of January 2008 a story on the 2+2 poker forum broke about possible cheating on UltimateBet (UB). These allegations camein the wake of a major cheating scandal on UB’s sister site Absolute Poker.Hellmuth saw a business opportunity with friend Greg Pierson and together theyworked together to start UltimateBet. It is well known that Phil Hellmuth and GregPierson have been friends for quite some time. Hellmuth has been involved in Greg’scompanies such as UltimateBet or IeLogic (Before Greg sold it) and Iovation. Many poker players have doubts with Mr. Pierson, and wonder why Hellmuth chose to stand byhim as well as UltimateBet.In the aftermath of the two scandals, both scandals involved insider cheating. Inone case a high stake poker player Russ Hamilton was named as the main perpetrator.Hellmtuh and Hamilton, among others, were both involved in UB from the start.Hellmuth chose to stand by and endorse the UB brand the entire time. There are stillmany unresolved issues pertaining to the cheating scandal. Two issues of immediateconcern of the affected players are 1. To retrieve Hand History games logs. 2. That allcheating account screen names be released.Another question that remains unanswered is why the fraud at UB was not caught by Iovation. Iovation is a private company in Oregon headed by CEO Greg Pierson. In acase study at UltimateBet, Iovation’s anti-fraud tool iesnare was lauded by UB employeesand deemed very effective. Why did Iovation fail to catch all the cheating and fraudoccurring on the site for years? To get a better understanding on how Iovation works, please take a look at the Iovation section below. Mr. Pierson has yet to comment aboutthe cheating scandal, either as the original software developer for UB or why Iovationfailed at UB.
Phil Hellmuth Blogs Mentioning Good Buddy CEO of Iovation Greg Pierson
 November 7, 2004 - Phil Hellmuth Blog“Greg Pierson is the man! No, you haven't heard of him yet, but mark my words:GP's new company, IoVation'an internet security company--will have a billion dollar 
 
valuation by 2008. Considering how much respect I have for Greg, and considering thefact that I'm lucky enough to be an investor in IoVation, I vowed to Greg that he could getsome private lessons from me anytime.”October 23, 2005 - Phil Hellmuth Story in Aruba“With 135 players remaining, I went down to the tournament area to root for mygood friend Greg Pierson. Greg is the founder and CEO of Iovation, an Internet securitycompany. I knew from the day I met him that Pierson would be a billionaire someday, butcan he play poker?”October 18, 2006 - Phil Hellmuth Blog“Meanwhile I played in a no limit Hold'em side game at the Holiday Inn, wherethe blinds were $10-$20, and the buy-in was $5,000 a man. Russ Hamilton, GregPierson, Bruno Fitoussi, Antonio Esfandiari, Ken Einiger, and the casino owner MikePosner were all in the game.”“This was about high stakes no limit, but also about getting time with my business partners Russ and Greg.”April 23, 2007 - Phil Hellmuth Blog“On Friday night my wife flew in and we celebrated with my good friend GregPierson (the CEO of Iovation) at his birthday party, where he had Smash Mouth play”“Eventually the party moved from the Portland Art Museum to Greg's "Street of Dreams" house. You should see this place! It has an indoor basketball court, that youcan see from the bar. In fact, you can throw basketballs from a balcony next to the bar. Ithas a "Horizonless pool" with a waterfall in the middle. And, of course, there is the private garage with a couple of amazing cars and motorcycles. Nice place Greg! Andreally, I was up there to support my man Greg, and his wife Janelle.”June 22, 2007 - Phil Hellmuth Blog“On the plus side of the ledger, it was terrfic having my great friends Greg andJanelle Pierson in attendance watching the final table. Greg is an amazing guy, who isalso CEO of Iovation (a cutting edge Internet security firm with 37 customers, includingGE). Greg was so chilled it was amazing! I'm so used to seeing him in "Business mode,"wheeling and dealing, and offering up great ideas (or shooting them down) with greatenergy. After I was eliminated, Greg, Janelle, my wife and I went out for dinner, and thenmy sons joined us for the show "Ka" at the MGM Grand.”December 1, 2007 - Phil Hellmuth BlogPortland, Oregon – “Of course, some of my best buddies live up here, and it was greatto chill with Jon Karl and Greg Pierson. Greg and Jon are the Founders of Iovation, andIovation just received $15 million from Intel. I am lucky enough to be a shareholder inIovation, and the prospects look amazing.”July 1, 2008 - Phil Hellmuth Blog“The bracelet itself, if I can win it, has been promised to my close friend Greg Piersonwho is the CEO of Iovation.”
 
Information an Interviews Pertaining to Greg Pierson
Greg Pierson -http://www.123people.com/s/greg+pierson 1.Another Greg Pierson talk about Iovation and anti Fraud technology2.Greg Pierson Talking about how Iovation Works3 .Greg Pierson MP3 Interview About Iovation & Preventing Fraud4.Greg Pierson Interview About How Iovation Works5.Greg Pierson's Resume on Linkedin6.RGP thread from Greg Pierson regarding UB-2 affiliate program7.Pierson's patent for "Network security and fraud detection system and method"8.Card Player article which appears to tie Greg Pierson, founder of Iovation, to being a founding member of Ultimate Bet.9.WPT season 1 Aruba, Greg Pierson Listed as CEO (18 min. in)10.Greg's wife Janelle Lynn Pierson Caught Having Sex With 16yr Old Student
Various News Articles about Iovation, How it Works, and The Company In General
1. Iovation Homepage -http://www.iovation.com/ 2.Iovation's YouTube Channel3.Iovation's Case Study at UltimateBet with Carolyn Heick 4.Iovation's Company Profile on spoke.com5. 1-14-05 -IeLogic Becomes Iovation, Rents Prime Office Space6. 1-25-05 -iovation Announces Worldwide Release Of IeSnare7. 11-7-05 –  Iovation Combats Fraud at Absolute Poker, Bodog, PointBet and Nine.com8. 5-9-06 -Iovation's IeSnare Stops Fraud Ring One Week After Implementation atBodog9. 7-21-06 -Iovation Fraud-detection system identifies 'bad computers'10. 3-27-08 -SAP Ventures and European Founders Join Intel Capital to Complete $15Million Investment in iovation11. 3-28-08 - Pierson Anticipating IPO or Sale, SAP and Intel Invest in Iovation12. 10-3-08 -Intel, Iovation, Online Gambling, and Your (Lack Of) Privacy: ieSnare13. 4-17-09 -Iovation Hopes Increase In Users Aids Bottom Line
A Closer Look at Some of The Links Above. Why did Iovation fail at UB?
1.Iovation's Case Study at UltimateBet with Carolyn Heick “UltimateBet was also able to use ieSnare to tackle fraud due to collusion andother unwanted behavior. ieSnare was so effective in reducing the burden onUltimateBet’s fraud managers that headcount could be lowered significantly, further helping the bottom line.”“At UltimateBet, only two people now handle all of UltimateBet’s fraudmanagement, even though the transaction volumes are now much higher than they were before ieSnare was installed”“Fraud managers can search the Device Reputation Authority in a wide variety of ways.” I can look at an account and ieSnare will show me all the devices that account hasever logged in with," said Heick. “And I can see every account that has logged into any
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OKiWillTalk

I'll talk to you private, and you can share what you want.

reply04 / 17 / 2010
Mookman5

Sounds good, I will keep anything you say confindential. I respect privacy, and I am interested in finding the truth, I sent a message on this site, but if you need any further ways to communicate, let me know

04 / 17 / 2010
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