Professional Documents
Culture Documents
story
ever told… or
heard
CON TENT
Compan Brand
y Personali
Overvie ty
Product Brand
Line Essence
Positioni PLC
ng
Repositionin SWOT
g
Brand Research
Equity
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COMP AN Y
OVERVIEW
CADBURY IS CURRENTLY THE WORLD’S BIGGEST
CONFECTIONERY COMPANY .
CONSUMPTION PATTERN
PR ODUC T
CHOCOLATES - CADBURY DAIRY
MILK, 5 STAR, PERK, ÉCLAIRS,
CELEBRATIONS, TEMPTATIONS,
GEMS
BEVERAGES - BOURNVITA
GUMS - BUBBALOO
SNA CKS -
PRODUCT
LINE
POSITIONIN
G
DAIR Y
CADB UR Y
CADB UR Y
RE PO SI TI ONIN
Campaign
2
“Khaane walon ko khaane ka bahana
chahiye”
Campaign
3
“Saath rahe har
pal”
CAMPAIGN
“KUCH MEETHA HO
JAAYE”
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DOWNLOADING
VISIT
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