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Pizza Hut Marketing Project

Pizza Hut Marketing Project

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Published by Sophia Ali

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Published by: Sophia Ali on May 13, 2009
Copyright:Attribution Non-commercial

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05/23/2011

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MOREPROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COM
PROFILE
 
Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC,Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’slargest pizza chain with over 12,500 restaurants across 91 countriesIn India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai,Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum!is in the process of opening Pizza Hut restaurants at many more locations toservice a larger customer base across the country
PIZZA HUT STORY
1958
: The legacy of Pizza Hut began, when two college-aged brothers fromWhichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurantafter borrowing $600 from their mother.
1959
: Pizza Hut is incorporated in Kansas and the first franchise unit opensin Topeka, Kansas.
1968
: International market entered with opening of Pizza Hut restaurant inCanada.
1969
:Red roof adopted for restaurants.
1972
:Pizza Hut, Inc. listed on New York Stock Exchange under the symbolPIZ.
 
1977
:Pizza Hut, Inc. stockholders overwhelmingly approve merger withPepsiCo, Inc. for an undisclosed sum.
1986
:Delivery service, as a new concept, is initiated
1996
:Pizza hut comes to India with a dine in restaurant Banglore that hasspecial vegetarian pizzas.
1997
:Pizzahut opens a dine-in restaurant in Delhi.
2007 Pizza hut brought out our Thick n Thin Pizza and began to re-franchiseour dine-in restaurants.
LOCATION IN INDIA

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