Coca-Cola Minute Maid Launch Karachi 2008 Responsibilities:
Direct sales of Minute Maid Pulpy Orange 500 ml bottle, influencing and creating brand awareness, interacting withconsumers, sampling of the Minute Maid Pulpy Orange drink, collecting and recording customer feedback.
Meeting target sales for the day with a consistent increase in the target sales per day, supervising andevaluating the daily interaction and its resulting performance.
Highest number of successful interactions made overall, highest sale generating team.
Sana Durrani (Empact Services) , Zain Chaudary (Coca Cola)
Market surveyor and Brand Ambassador
Lakson Tobacco Company Limited(an affiliate of Philip Morris International) 2009
Interacting and analyzing consumer behavior, Brand awareness & Brand pointers pitch.
Target achievement, Count of Consumers switched after Brand awareness, Data quality.
The project lasted for 2 and a half months in Karachi , Learnt how to interact and influence consumersthrough direct selling, team motivation techniques, how to persuade the retailer to promote my product, one to oneconsumer interaction taught me how different consumers react to new products & how the market leaders wereoperating in the market.
Amongst the Top 4 Brand Ambassadors, Highest Target Swaps (Brand Switching) Achiever overall.
Management Internee (Supply Chain)
Engro Foods Ltd. 2011Responsibilities:
Formation of Supply Chain model for Biomass Collection.
Planning and Strategy development, Market assessment, Data Collection, Making Projections,Designing Supply chain mix, Designing Logistics Model, Working out Procurement model, Understanding Pakistan's Agricultural Business, Analyses on Pakistani Economic Condition, Financial Analysis of the project, Interaction withinter organizational and external bodies, Presenting feasibility and practicality of the project.
Successfully completed tasks assigned & Organizational learning.
Account Manager (Corporate Business Strategy) 2012
Handling a media strategy portfolio of leading MNCs
Responsible for innovating , conceptualizing , evaluating and executing media strategies for Corporate Business Clients:Colgate Palmolive , PepsiCo , Shell , McDonalds , Mondelez International , ICI , Dalda ,CBL and Ismail Industries .Managed and executed 360 marketing campaigns on mediums including
ATL , BTL ,PRINT , DIGITAL & RADIO.Close interaction and coordination with: Media Industry, Brand teams , Vendors & Interdepartmental Agencies including Mindshare , MEC & Maxus.