Strategy for Integrating Social Media into eCommerce Marketing - 3 -
2. Our Current Position
A. Current Communications tools
Our primary method of electronic communication is through email campaigns.
B. Social Brand Awareness and Advocacy
Since the transition to one brand, the company has worked diligently to spread the word about ourproducts and value message to the public. We continue to work to understand who our onlinecustomer is, and how to best service them. Developing a Social Media-based dialogue with ourcustomer can improve upon the level of intimacy we already enjoy, as well as strengthening the brandadvocacy that keeps us forefront in the minds of fashion conscious, value oriented families.
C. Comparison to elsewhere in the industry
The medium is relatively new to being recognized as a viable marketing channel, and as such there arerelatively few large retail companies leveraging Social Media.We currently have the opportunity to delve into the space and begin the process of understanding howbest to utilize it to our benefit.