www.matrixxpictures.com 3122 Santa Monica Blvd, Santa Monica, CA 90404 (310) 453-2900
1
Ameresco Inc., the largest independent energy services company in North America,sought to increase brand awareness by orging connections with inluencers in therapidly growing green movement.
Challenge:
Case Study:Social Media Outreach Campaign
matrixx
designed a social media outreach campaign to establish Ameresco as anauthoritative online voice in sustainability and green initiatives.Using a wide array o social networking, bookmarking and blog platorms,
matrixx
conducted an extensive program to raise the proile o the company and createpositive eelings toward the brand. To enhance the viral marketing aspects o thecampaign, numerous proiles were created, “riends”/connections established, videosposted, and blogs and discussions seeded throughout the 12 week campaign.Using proprietary monitoring sotware developed
over previous campaigns as wellas various social media tracking and measurement sotware now coming to market,extensive metrics were tracked daily. This enabled weekly reinement o tactics andprovided deep ROI analysis and presentation o results to upper management.
Solution:
Ameresco proles are now in place on 10 leading social media networks providing a baseo operation or continued brand outreach. Through these proles,
matrixx
identiedand gained membership or Ameresco into 176 key green inuencer groups reachingover 340,000 members and providing access to more than 8 million connections.
Results:
Facebook & MySpace Group Membership Badges ( 5 of 176 )
Following
matrixx
eforts to seed these communities with postings, general interestarticles and specic videos rom Ameresco, consumers have begun to ollow Amerescoas an authoritative and respected expert on green initiatives. This greatlyexpanded online presence continues to drive brand awareness and enhancedreputation leading to increased sales.
Leave a Comment