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Bilkey & Tesar (1997)

Cavusgil (1980)

Czinkota (1982) .

Reid (1981)

GAMBAR 2.5. MODEL TCA


ASSET SPECIFICITY, UNCERTAINTY, FREQUENCY OF TRANCACTIONS, BOUNDED RATIONALITY, OPPORTUNISM

Wholly owened Joint Venture

Contractual arrangement

Mode of governance/entry TINGKAT PENGENDALIAN

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