Millions Through Mind Control

Million$ Through
Mind Control
Controversial Marketing Techniques Revealed...
About This Book

Published In The United Kingdom by Hodgkinson Marketing Limited Copyright Hodgkinson Marketing Ltd 2007 All Rights Reserved
Millions Through Mind Control

ALL RIGHTS RESERVED: No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the publisher. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. It does not necessarily represent the view nor marketing practices undertaken by the publisher. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions.
THE BOOK IS FOR INFORMATIONAL PURPOSES ONLY.

While every attempt has been made to verify the information provided in this book, neither the author, publisher nor their affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This book is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state.
Any reference to any person or business whether living or dead is purely coincidental.
NOT FOR RESALE
-3Millions Through Mind Control Controversial Marketing Techniques Revealed
A Foreward By The Publisher:

Lets start by saying how privileged you are to have secured a copy of this book, as it might not be available for long. There are many a marketers that would rather you not read this pertinent and somewhat disturbing information.
The factual basis of this information is unquestioned, and this could put many of your favorite marketers in a light you maybe not used to seeing them in. Whats more, seeing these secrets revelead may also be especially difficult for those who depend on using them to deceive their customers into making impulse sales.
You are about to read what many would deem controversial
At the very least you will learn how to identify when you are being manipulated and at best you will become able to implement these skills to improve your own sales and build better relationships with your customers. We would like to think that you will not use what you learn to trick your potential customers into sales, but rather use the skills to empower your customers to see the true potential of your products.
Some would refer to these skills as black hat and argue against their use and our publication of this book - We disagree Our goal here is to bring these skills to your attention, to inform and educate you our reader.
Those that wish to remain ignorant should read no more, but if you are ready to learn what the sales professionals in the know have been up to for years, read at your own risk of becoming more educated, and more powerful in your business dealings.
Millions Through MindControl Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Introduction Some Call It NLP A Glimpse Into Embed Commands Making Embed Commands Work For You The Real Benefits Of Embed Commands Hypnotic Influences - Gaining trust Dr. X's Hypnotic Phrases Headlines that will Control the Mind Fonts for Success Formatting Secrets Linear Commands Presuppositions Powerful Adverbs Powerful Adjectives Questions that Drive Descriptive Wording - Visualization Trigger Signals (Anchors) The Formula Power Words Using these Mystical (Hypnotic) Powers
Additional Publisher Comments About The Book Further Reading . . .
Looking out across the room, Dr. X observes that young and old, men and women, and people from all walks of life have come to seek his mind controlling and hypnotic powers. First, let me introduce myself, I am Dr. X . . . I have the power to turn your prospects into buying customers with my hypnotic words that will empower them to purchase, join, and hang onto every word on your web pages, newsletters, sales pages, speeches, and any other kind of communication. Not only do I have mastery over these mystical powers, but I am here today to teach you the exact same mind controlling techniques. Your about to discover how anyone at any age can learn how to persuade others into doing anything and everything they want. Dr. X looked across the room and continued . . .
Knowledge is the key, to success. Once you learn how to use this power, there will be no stopping you on your journey to riches.
2. Some Call It NLP

Before I answer any questions, let me explain exactly what we are really working with so you will understand the terms and meanings. NLP stands for Neuro-Linguistic Programming, Mr. X. began. Please, place your questions in this box as it is passed around and I will answer them shortly. Now, NLP is founded on the idea that the language and behavior of a person is extremely ordered. These behaviors and language can be either functional or dysfunctional. This order or structure can be organized into a mimicking form. This means that others can copy the language or behavior of another to produce the same results in order to improve their late comings. Not only is NLP the underlying language and behavior of a person, but it is also based on the thought that we do not use all of our senses and only perceive the world around us by our own experiences, beliefs, principles and conjecture. This in essence means that the way in which we act or feel is based on how we perceive the world instead of the real world. Neuro-Linguistic Programming calls the perception that every individual has of the world his or her map. This concept teaches that our mind-body and what we say all work together to form what we see of the world or in essence: Neuro - mind & body What we say - Language or Linguistic Maps - Programming Our maps of the world decide our own feelings and our behavior. So according to what type of map we have is how we react in our environment. If a person has a map that is weak or impractical, it can restrict the choices that they make in life, which can cause problems.
During therapy, people learn what their maps include and it can help them recognize any of the destructive patterns of thinking, and then constructive patterns can be taught to replace the ones restricting our behavior. Next, on the agenda is learning how to use this therapy to model another persons behaviors, language, strategies, and beliefs to better ones own maps of the world. Harnessing this power in the way of modeling after another that has a great map, in the meaning that they are successful, have a good outlook on life, and enjoy life to its fullness, each and every person can structure their maps to achieve the same goals. Now you understand the principals we can begin . . .
3. A Glimpse Into Embed Commands

Okay, now lets see what type of questions you have come up with for me to answer. Dr. X places his hand into the box and pulls out a small piece of paper. He has a half smile on his face as he reads, What are embed commands? Very good question. I just explained what NLP is and now that you all understand you just have to go a bit deeper to comprehend embed commands or embedded commands. An embedded command is a technique used in NLP, which will plant a thought in the mind of another person just beneath that persons conscious awareness. This is done by using presuppositions. Presuppositions are conjectures disguised within the structure of language. If you listen and pay attention to the English language, you will notice that a command ends with down turn in the tone of voice used. Embedded commands utilize the use of a commanding tone to be effective. The command generally formulates words into a question, with the tone however being in the form of a command. The reason people use embed commands is to get their listener to do something you wish them to do in a non-intrusive or demanding manner.
4. Making Embed Commands Work For You

Dr. X then pulls out another question, How do embed commands work and how can they benefit me? Okay, like I stated previously, embedded commands are patterns of our language that speak directly to the subconscious bypassing the conscious mind totally. These commands influence people at the subconscious level which gives you the power to direct people to take certain or specific actions. This embed commands that you send will have precise thought patterns and in most cases the person hearing these commands will do whatever it is you desire. Now, on to explain how they work. Your subconscious mind runs all by itself. It is familiar with responding or remembering the actions that you perform each and every day. If you learn to use embedded commands properly, you will be able to create language patterns that will make your subconscious mind wake up and listen. The subconscious mind will receive a straightforward and exact command, which will force it to act. Just because you subconscious mind receives this command does not mean it will act on it immediately. It is through repeated patterns that are subconscious learns how to act to our surroundings.
- 10 Millions Through Mind Control Controversial Marketing Techniques Revealed
5. The Real Benefits Of Embed Commands

Okay, what does all of this mean to you? You have heard every word that I have spoken, but now you want to get down to the meat of the questions. What good are embed commands to me? On an average day, you may talk with banks, customers, investors, or even co-workers. With embedded commands, you can have the power to convince them to sell, to purchase, to sign the contract, accept the offer, or whatever else you may need them to do. The best part is you will not have any opposition at all. You may now ask how can there be no opposition? You are not speaking to these people on the conscious level of their minds; you are speaking to them on their subconscious level. You are just putting the thought in their subconscious and their mind will do the work at convincing them to do the action. Embedded commands are 1 to 4 different word groups in which a person is ordered to do an action; the mind does the rest. It will evaluate and make a decision based on what it has heard. Remember, you are commanding in a roundabout way. The subconscious mind is looking for patterns of thinking. If you only plant the command one or two at a time, the command will not sink into the subconscious and you will not see any results. Embed commands are similar to the effect of a nuclear bomb, the results of the action are not immediate it takes time for the full effect to be seen, thus the embed command has to grow into the action. Once you have planted the commands, the subconscious will look for patterns, when the patterns make sense to the subconscious mind, it will result in the action that you desire for the person in fact to achieve.
6. Hypnotic Influences Gaining the trust of your prospects

To go along with using embed commands and how to implement them you must first gain the trust of your prospects. No matter who you are or just how unprejudiced you think you are there are those that you do not trust from first glance. This does not make you a prejudiced person and you may not even believe these words, however, pay attention to these words, Dr. X commanded.
You are prejudiced when it comes to trust.

A man comes up to you with long uncombed hair, holes in his jeans, wearing sunglasses. He begins to tell you about a terrific money making deal he has. You immediately ignore his proposal and believe he does not know what he talking about. On down the block, you meet another man, in a business suit and clean-shaven. He begins to tell you about the same terrific money making deal. You listen to the second person. The reason this is so, is because your subconscious mind trusts the man in the business suit as an upstanding individual that knows what he is talking about, whereas, a person that appears unkempt with holes in their jeans are ones you should stay clear of. This is true on every field. We trust those that are more like ourselves or ones that we have been conditioned to believe. How many of you do not trust car salesmen? This is because you have been repeatedly told over and over again, how they cannot be trusted. Not every car salesman is going to give you a bad deal, just as every young man with long hair and holes in their jeans arent criminals. All of us resist people we do not trust, even though it starts in our subconscious mind. Therefore, you must learn how to get your prospects to trust you with an unconscious connection. This can be done by perceiving others behavior and mimicking or mirroring it so to speak. There are different levels in which you can mimic others such
as the way they dress casual or business, language and manners proper or casual, body posture and movement stiff or relaxed. You can even mimic your prospects breathing. We naturally mirror others, if you do not believe this, watch the next time you are in a group of people. Choose a small group and watch them, soon they will be using similar hand gestures, posture, tone of voice, body language, and even language. By paying attention to a person, you can mirror their behavior and feed it back to them using their tone of voice, tempo, facial expressions, posture, and gestures. With this power, you will not only be able to mirror their behavior but put yourself in the lead of the conversation. In order to mimic or mirror speech you must understand there are three important aspects, which are the quality of the voice, specific vocabulary, and utilization of their authority submodalities. Quality of Voice includes: pitch and tone, tempo, emotion, accent, and volume Specific Vocabulary includes: certain words or phrases that are used frequently that you will need to incorporate into your conversation Utilization of their authority submodalities includes: Do they use auditory, kinesthetic metaphors or visual imagery while speaking? You do not use these new hypnotic powers to make people do things that only you wish. You get them to do things they want to do with the power of embedded commands.
I think its time for an example . . .
Take a look at this sentence: You should buy this software. Now look at the same sentence only written a little differently. You know, that some people find they really want to purchase this software. What happened in the second sentence is that you let the person know that other people want to purchase this software and like most people they believe in their own minds they are better than most people or at least want to know as much as everyone else out there. Therefore, you planted an embedded command with those small words. You can also use the same sentence and use other hypnotic phrases such as: I dont know if you knew it, but some people find they really want to purchase this software. And Id like to have you discoverthat some people find they really want to purchase this software. You are directing their subconscious mind to think about things they may not know or things they may not have discovered. This makes their mind want to learn more. Learning to use hypnotic phrases in your conversation will give you the power over your prospects and they will in turn do what you wish. At this point, Dr. X opens his briefcase and pulls out several sheets of paper. Please, take one and pass the rest around.
This is a list of hypnotic phrases that can aid you in influencing your prospects do take action. Study them and learn to use them in your every day conversations. Using these phrases should come naturally instead of sounding as if you have placed them in the sentence awkwardly.
7. Dr. Xs Hypnotic Phrases

All that really matters All thats really important Almost as if Almost as though And I want you to notice something thats happening to you. And I think youre going to enjoy being surprised that And I wonder if youll be curious about the fact that you And Id like to have you discover And maybe youll enjoy noticing And sooner or later, I dont know just when And you begin to wonder when And you will be surprised at And you may notice And you can wonder And you can be pleased And your unconscious mind can enable you to And do you notice the beginning of? And it appears that already
And if you wish And you can wonder what And, in an interesting way, youll discover And its very rewarding to know that And, (Use his or her Name Here!), you know better than anyone that And that will probably remind you of other experiences, and other feelings youve had. And while you wonder that, I want you to discover that And as that occurs, you really cant help but notice And thats just fine And thats all right And would you be willing to experience? At first, but later At times like this, some people enjoy Before you think about Before you by just noticing. Can you notice? Have you begun to notice that yet? I dont know if I dont know if youre aware of these changes, and it doesnt really matter.
I want you to enjoy this experience. I want to remind you of something that you probably already know, which is I wonder if youll be curious, as you notice I wonder if youll enjoy how naturally, how easily I wonder if youd like to enjoy I wonder if youll be surprised to discover that I wonder if youve ever noticed I wonder if youll decide toor I wonder if youll be reminded I wonder if youll be pleased to notice I wonder if youll be interested, in learning how, to I would like you to appreciate the fact that I would like you to discover something Id like you to begin allowing Id like you to let yourself become more and more aware of Id like you to begin allowing In a way that meets your needs. In all probability It may be that youre already aware of It may be that youll enjoy
Its going to be a pleasure to Its so nice to know Its very positive and comforting to know Kind of like Maybe it will surprise you to notice that Now Id like you to have a new experience. Now of course I dont know for sure what youre experiencing. But perhaps youre One of the things Id like you to discover is One of the first things you can become aware of is Perhaps sooner than you expect Perhaps noticing Perhaps beginning to notice Perhaps you wouldnt mind noticing Perhaps even taking a special kind of enjoyment (in your ability to) So that its almost as if Thats okay. The next time you The really important thing is just to be fully aware of Whats important, is the ability of your mind to With your permission
You dont need to be concerned if You already know how to Youll be fascinated and feel a strong compulsion to Very likely
8. Headlines that Control the Mind

Okay, to expound on the way in which embed commands can help you with your business you must now dig a bit deeper than just hypnotic phrases. If you want to benefit, you must get the attention of prospects. In order to do this you must have a great headline that will draw them in and then control them into reading more and more of your content. Along with hypnotic phrases that you can use when talking or writing copy, you will need to learn how to write headlines that will control the mind of your prospects. Yes, this is possible. Now, you may be asking yourself, how can a headline control the mind? Well, you want the headline of your article or website copy to make them read more, thus reading more embedded commands that will get them to purchase your product or service. Three elements you must have in your headline to control the mind include: Engagement: The easiest way to engage thought is by asking an open-ended question Curiosity: Mother Nature has endowed each of us to be curious creatures, appeal to a persons curiosity and you can hypnotize almost everyone in doing anything. Short and Sweet: In general, most people want to know at a glance what the letter is all about. Use a headline that is short. You can always use a longer headline as a secondary headline or subheadline. The first short headline should lead into the longer headline, which can be more hypnotic than the first one. You need to create cravings if you want prospects.
In reality, people do not purchase products; they purchase altered states of emotion. You must convince your prospects that the product will give them something they desire or crave. There are seven areas of human desire that make people spend money which include health and fitness, relationships, finances and employment, material items, connection with a high power, community and nation, and personal growth. Now, one of the questions that I pulled out of the box asked what products a person should sell in order to make money with these powers. The answer is quite simple. You must have a product that is in the area of human desire, which I explained above. For example, products in the health and fitness area should give people nutrition, agility, endurance, vitality, exercise, or anything else they desire when it comes to their overall health. Remember, everyone wants to look and feel younger, thinner, have more energy, and of course have more stamina. For you the best part is they want this fast and easy! Cater to these ideas when you use a headline for health and fitness products. Headlines for health fitness products could include: Eat Right Stay Fit Feel Young Gain Energy Enjoy Less Pain Now, on to relationships. What do you look for when it comes to your own relationships?
Well, every person is searching for the same exact things. When you are talking about relationships this includes boyfriends, girlfriends, spouses, children, family, neighbors, co-workers, bosses, and mentors. If you have a product that will aid people in helping them with their relationships then you must use headlines that state this fact. Headlines for relationships products can include: Attract the opposite sex Find True Love Improve Communication with your kids Be noticed by your Boss Be admired by coworkers Every person in the world must work to have a roof over his or her heads, have a car, and have money. Finances and employment is one of the topics that you hear in conversations no matter where you go. If your product is in this area, you need to appeal to the inner heart of those wishing to find meaningful work, gain promotions, and find new outlets for their talents. Money is not the true reason people wish to work, they want employment so they have the money so they do not have to work. The money is the item that gives them the ability to purchase the things they desire in life. Headlines for finances and employment could include: Be successful Gain more knowledge Scale the ladder of success Get the promotion you deserve Fire your boss What material items do you desire? Just stop and think about it for a minute. If you had the time, you more than likely could come up with a very long list of material items that you would really love to own. So would the rest of the people in the world.
These items include such things as a home, clothing, food, cars, books, CDs, and more. When it comes to material items, it is not that hard to think of great headlines, since practically everyone desires these items. The major problem is many do not believe they can afford these items. The best headlines for material items has quite a bit to do with the product you are selling. However, here a few ideas to get you going. Own your home Look younger (clothing, diet foods, beauty products, etc) Lose Weight Be Slim Set the mood (candles, music, movies, lingerie, etc) Save fuel Indulge yourself (food, candy, bath products, etc) Believe it or not, we all have the desire to understand the meaning to life, we feel empty, and we wish to connect to a higher power to help us through lives disappointments. Many of us turn to drugs, material possession, and sex as a way to fulfill the emptiness but these are just quick fixes. There are many products that can help us feel connected to God, others, and nature such as gardening equipment, books, pets, and so on and so forth. So, what type of headlines will work to draw attention to this emotion? Just make sure you have products that gives your clients the feeling of belonging, to ensure them they are not alone, or they have something to contribute. Many elderly people have pets for that reason alone. They are not alone they have their pet that depends on them. Well, here are a few to guide you in the right direction. Create Beauty (flowers, plants, landscape equipment, etc) Be happy (books, pets, etc) You are not alone (cruises, books, travel, etc) Get a pet (pet supplies, pets, books, etc) Join in (crafts, books, organization tools, etc)
Of course, along with the desire to have a purpose in life we also wish to live in a community or even a country where can live happily ever after. Since, this is not possible we search for ways in which to improve our community, join with community activities, get along with our neighbors, have our country at peace with others, and learn to tolerate other misgivings and learn cooperation when we cannot change the world. All of these things can be dealt with by joining clubs, groups, churches, and more. These organizations not only give us a place to express our opinions, but also give us the ability to belong and hopefully change things we do like. If you have any product that can appeal to the feeling of belonging then you can use headlines to grab the attention of many seeking to better their community or belong to meaningful organizations. Some of the headlines that could work include: Make a difference You are home (communities, sub-divisions, retirement communities, etc) Join the fun Beautify your neighborhood Within the personal growth category, there are many topics, which are also found in the topics just discussed. When a person realizes what they need to achieve their most true desires to be a reality they will go for it. It could be practically anything from finding a soul mate to getting a promotion. People are constantly looking for resources to better there life through personal growth. You can use many different headings included in the topics above and add a bit about achieving goals. Dr. X then hands out a list that will help each person create their own headlines. As you look over this list, you will see for example I have Financial Abundance, this in itself is very powerful then when you add the other words under this heading, save money and make money, in the same heading you have gotten the attention you desire.
The List The best headlines to use that will control the minds of your prospects include phrases as the ones listed below. Financial Abundance Save Money Make Money Live your Dream Freedom to do what you want when you want Be Happy Have peace of mind Enjoy life More Time Have more time to enjoy life Save Time Expand your Talent or Skill Feel Capable in many areas of your life Have Improved Health More Energy Less Pain More stamina Feel younger Rid Stress Part time work for full time pay Less Frenzied Freedom More money More free time Vacations More time with family
Enhance your Confidence Meaningful Work Connect with others Gain Popularity and Respect Be praised Be admired Be honored Control your destiny Be in charge of your life Boost your Self-Esteem Know who you are Gain confidence in your own talents or skills Use your full Potential Let yourself grow in both knowledge and skills Achieve long lasting relationships Sexual satisfaction Close family bonding Attract lifelong friends
9. Fonts for Success

Okay, lets see what other questions are in the box. Dr. X pulls a piece of paper and reads aloud, Is there a special font to draw attention and get people to buy? Good, question. There is no magical font that will cause someone to purchase a product or service; however, there are some fonts that have more power and influence over the mind than others. Time Roman size 12 is recommended to pull more conversion than any other font and is the one used most often on the internet. There are two other fonts that I like to use especially for headings and sub-heading and they are Tahoma and Verdana. Tahoma and Verdana cause the reader to slow down just a bit, this will give them more time for their brain to absorb the words on the page, thus more understanding. Of course, those pretty and fancy fonts do look appealing, but they do not make sales. However, when we discuss fonts, we have to look at other aspects of the lettering used such as the color of the fonts and then on into the formatting. First, lets take a look at the various colors you can use for your fonts. Color can add a lot to any plain website, however, a colorful page can turn some clients away. Research has been done as to what color of text is converted into more sales and even the meaning of the colors. To draw attention, red is a great choice, however, not the bright red. Bright red on a website is not easy on your visitors eyes. A darker red will draw just as much attention and will be much easier to read. When you are deciding which colors to use understanding what type of effect the colors have on your visitors can be a godsend.
Dr. X then passes out a sheet of paper. This is the list of colors and what they convey. Remember, to use them wisely.
The List
Black Serious, distinguishing, brave, characteristic Blue reliable, distinguished, safe Brown practical, down-to-earth, cleverly wealthy Gray solemn, dependable, realistic, business Green relaxing, sturdy, passionate Orange- affectionate, comfortable, energetic Purple classy, luxurious, majestic Red forceful, sturdy, fervent White wholesome, honest, superior Yellow suggests optimistic and inspiring emotions
It would be best to not use one color on the entire page and use the various colors along with formatting, which we discuss next. Black font should be used for the majority of your website. This is better for conversion, while using other colors for headings, subheadings, and a few other keywords on your pages. The background color of the page is just as important as the text. It is best to use a white or a pale yellow background. This will give you website a feel of writing paper.
10. Formatting Secrets

Now, that you know a bit about the fonts and colors to use, we should go on to the next step. What a person sees when they first arrive to your website will give them their very first impression. The way in which your website appears to them as a large impact on whether they will purchase a single thing from you. You should now understand the best fonts to use and the colors to use. Now, you may be asking is their anything else I should do. The answer is yes. You must also learn how to use such things as bolding important phrases, italics, underline, and highlighting. Honestly, just reading ordinary copy can become very boring and when a person becomes bored they can miss the importance of your text. This is where such things as bold text, italics text, underline text, and highlighting text can become your best friend especially when it converts to sales. When you use embed commands on your website you should also learn to use the techniques I just mentioned to draw attention to the important phrases or certain words in your text. When you are planning to use these techniques there is a formula that works rather well. Each technique and the various combinations score points. The higher the score the more conversion and also the importance you are trying to convey. Mr. X, once again hands out pieces of paper with the chart.
The Chart
F Italics D Bold alone, Underline Alone, Bold and Italics together C - - Highlighting C - Bold and Underline together B - Bold and Highlighting together A Bold, Highlighting, and Italics together
Now, to explain this scoring system. Italics receives an F because it is really only used to emphasize certain words. Just like if you were speaking and you raised your voice on a few words. Bold, Underline and bond and italics together receive a D. The reason being is that each of these are equal in their importance. Highlighting on the other hand only receives a C-. It is important by itself but only a bit more than the other ones in comparison. In addition, using highlighting can be hard on the eyes if used in excess. A, B, and C scoring are the ones that are designed to show urgency and importance. Now, you must decide when you are creating your website copy what the phrases are that need to be emphasized and then choose the correct scoring. Of course, A would be the scoring for the highest level of importance whereas C would be a bit lower. Using all of these together on your website will convert your text from a plain and boring website to one that is more enjoyable read and of course using this type of format will give you more sales.
11. Linear Commands

Dr. X pulls another piece of paper out of the box and reads, Mr. X., what are linear commands and can I use them in newsletters or website copy? To answer this question, Linear Commands are a form of embedded commands only that they are considered to be quite a bit advanced to what most people normally use with any hypnotic commands. These are very easy to use when speaking to customers. All you have to do is to break up your commands or pause as you say the commands. In the written word, you can do the same thing. When you are using these linear commands all you have to do in print is to use a type of formatting that I explained earlier. You can underline the commands, use italics, use bold print or in some cases just strike through the words. The main thing to remember when using linear commands is to keep it uniform. If you bold the command, bold it through the entire writing. This will ensure the subconscious mind of those reading your written word will associate these words together.
12. Presuppositions
The next question, Dr. X retrieved asked, Are there special words that I can use to work all with these embedded commands? There are certain words that do convey different messages and when used together with other powerful and hypnotic words can have your visitors do almost anything you desire. When you combine multiple phrases in just one sentence this will increase the effect and the effect these phrases have on each other and will make your suggestions stronger and give a staggering effect. Mr. X. then hands out three different pages to the group of eager students.
Presupposition Phrases
A person (can, could, should, etc.) As you Find yourself I dont know how you I like how you I invite you to (notice, realize, picture, imagine, etc.) It just makes sense to Its like youre Some people can Some people (can, could, should, etc.)
When you While you You could (certainly, easily, quickly, etc.)
13. Powerful Adverbs

The list of powerful adverbs Absolutely Actually Allegedly Certainly Certifiably Clearly Definitely Dubiously Genuinely Hypothetically Irrefutably Logically Obviously Outwardly Positively Possibly Probably Questionably Really Reputedly Seemingly Speculatively Superficially Supposedly Surely Theoretically Truly Unlikely Unquestionably Verifiably
14. Powerful Adjectives

The list of Powerful Adjectives Absolute Alleged Actual Authentic Believed Certain Certified Clear Claimed Definite Fact Factual Genuine Hypothetical Logical Obvious Positive Possible Professed Proven Purported Real Regarded Reputed Rumored So-called Superficial Supposed Sure Theoretical True Verified
15. Questions that Drive

Now, along with the words I just passed out you should realize that everyone loves to feel like they had something to do with the decisions they make in life whether it is purchasing a brand new car to choosing what their website will entail. The best way in which to do this is to get them involved. How can you get them involved when they are reading instead of face-to-face? Easy, ask a leading question. When you lead them with your question, they not only feel involved but then you are in a way letting them make the decision so they can take credit for making the decision and this will give them an added boost to their ego. Of course, you will not hear their answer. In many cases, even face to face you will not hear an answer. Nevertheless, do not be alarmed. The question is being answered! Questions are always answered whether verbally or inside their head. You want them to answer a question that conveys a certain mood such as the first time they fell in love, enjoying eating chocolate, or a person they trust for business matters. When they answer the question, this emotion will carry on throughout your conversation or through the remainder of your written words. When you consider what type of emotion you want your prospects to have before reading on you must look at the product or service you are selling. If you begin with a question that asks them what type of person they would like to be, they will see this person and answer your question in their mind. Now, with this information they will subliminally associate it with what they are reading or in the conversation. The question you ask will of course be better if it is related to the reading or to the conversation.
You can also use a leading question, where you also make a statement of fact. When the person reads the question along with the statement, they will naturally take the statement as truth.
An example might be: My clients see a change in their page ranking after a couple of months. Will a couple of months be fast enough for you? Whatever their answer, they have already accepted the statement as the average results they will encounter. Dr. X then passes out another typed page. On this page are questions to direct the focus of your clients, customers, or prospects.
The list of question that drive

Are you (curious, surprised, excited, etc.)? Arent you? Can you imagine? Could you? Do you think its possible that? Dont you? How do you? How would you? If you could?
If you were to? Im (curious, wondering, etc.) if you? What is it that? What will you do when? Who would? What would it be like if? Would you be (curious, surprised, excited, etc.) to know that? Would you ever?
16. Descriptive Wording Visualization

Along with all these adverbs, adjectives, and questions you must know by now that you are using all of these words to speak to the subconscious mind of your prospects. However, just like when you ask them a question that helps them recall a special event or emotion in their life, you can also use descriptive wording to have them visualize themselves improving their life, finding a soul mate, etc with the products or services that you offer. To get your prospects interested in what you have to offer, you must first get their mind going in a certain direction, to get their emotions and feelings involved. You must use descriptive wording to have their subconscious mind go back to a time they associate with the emotion you want them to have such as running to the ice cream truck on a summer afternoon, picnicking with the family, or their first love. All of these will of course trigger an emotion.
17. Trigger Signals (Anchors)

Along with descriptive wording you must learn to use trigger signals or what is known as anchors. These anchors are merely words that will trigger a certain emotion. You must ensure that the emotion you desire is felt prior to a command. First you use descriptive wording, questions, or comments to have your prospects visualize this emotion. Face to face, once they are there you can gently touch their arm, slide your hand down their arm, just shake their hand, or speak with a different tone. This places that emotion with that gesture. Of course, you cannot accomplish this if you are not face to face, however, it can be done with the written word. Not everyone is going to feel the exact same emotion, so one of the best ways in which to use trigger signals is to cater to each prospect individually. You may not think this can be done with the written word, however, it can be. Take your website. Ask questions that involves financial freedom, true love, weight loss, free time, etc.. Have them click on the link to the answer that best fits them. This link will take them to a page where you will be able to work within the emotion that this question triggered and also give you the chance to create a one on one feeling with your prospects. Once you have the emotion you must trigger this emotion throughout your webpage or sales copy. Now, you are more than likely telling yourself that you cannot reach out and touch the person, however, you will reach out and touch them with words. If you are focusing on financial freedom, bold this text throughout the entire webpage.
However, you must bold the text each and every time to ensure their subconscious mind associates those phrases with the emotion. You can also use italic wording, larger print, or even different colors of text to anchor the words you wish to use. Just remember, to always use the same effect on the text in order to achieve the same emotion.
18. The Secret Formula

Dr. X takes a deep breath and small sip of water. Okay, how are we doing? Let me see what else we can pull out of this box. He then reads aloud. Is there a secret formula? Dr. X lets chuckles under his breath and says, of course, there is. The secret formula is really very simple. It is:
Hypnotic phrases plus Command verbs plus states, processes, or experiences equal Embedded Commands.
Write these words down and you will see just how simple the formula is. Take the hypnotic phrase You dont have to. Now, beside it add the verb become. Now, write very excited. What do you have, You dont have to become very excited. The very first thing your prospects read gives them free will; they know they are off the hook. However, the very next crucial words are the embedded command, become very excited. You have planted the seed. Using the hypnotic phrases that I passed you should be able to write many different formulas.
19. Power Words

While passing around another couple of sheets of paper, Dr. X states, Hypnotic power words are used to evoke emotional responses and generally work well with most prospects. This list are the most powerful hypnotic words that can be used for your sales copy, web pages, or even while having a conversation. The Power Words List [A] Absolutely Alert Allure Amazing Appetizing Applause Approved Assured Astonishing Attention Attractive Authentic Automatically
[B] Barnburner Beautiful Billboard Birth Blockbuster Bold Bonanza Boom Booming Bravo
Breakthrough [C] Challenge Challenging Colossal Complete Comprehensive Compromise Confidential Conquer Crammed Crazy Critical Crucial
[D] Danger Daring Dazzling Deluxe Destiny Dirty Disappear Discover Distinguished Dynamic Dynamics
[E] Eager Easy Effective Electrifying Endurance Enhanced Enormous Enterprising

Epidemic Excellent Exceptional Excitement Exciting Exclusive Exploit Exponential
[F] Famous Fantastic Fascinating Favorable Finally First Flourishes Focus Fortune Free Freedom Full
[G] Generous Genuine Giant Gift Gigantic Greatest Growth Guaranteed
[H] Happy Helpful Heritage

Highest Huge Hurry
[I] Imagination Imagine Immaculate Immediately Important Improved Income Incredible In-depth Ingenious Innovative Insatiable Instant Instantly Intensity Invaluable Ironclad Irresistible
[K] Kill
[L] Largest Latest Leading Legendary Liberated Lifeblood Lifesaver Lifetime Lively
Longevity Love Lucky Luxury
[M] Magic Mania Marvelous Masterpiece Mega-watt Millionaire Miracle Money Monumental
[N] Naked Nest egg New Nostalgic Novel Now
[O] Obsession Opportunities Outstanding Overwhelming
[P] Pay dirt Perfect Phenomenal Pioneer Pioneering

Popular Power Powerful Practical Price-buster Profit Profitable Profitable decision Promising Proven
[Q] Quick
[R] Rare Rejuvenating Reliable Remarkable Reminiscent Renewed Renowned Results Reveal Revealed Revealing Revolution Revolutionary Reward Rich Right now Rock bottom Rush
[S] Slash Safe

Save Scarce Secret Sensational Sex Shrewd Simple Simplistic Sizzling Skyrocket Smart Special Specialized Stardom Startling Stop Strange Strong Stubborn Success Successful Suddenly Super Superior Surefire Surging Surprise Surprisingly Survival System
[T] Technology Tempting Terrific Tested Timely Today Trailblazing

Tremendous Trick True
[U] Ultimate Unbeatable Uncommon Unconditional Unforgettable Uninhibited Unique Unlimited Unlock Unmatched Unparalleled Unsurpassed Unusual Upscale Urgent Useful
[V] Valuable
[W] Warning Wealth Win Wonderful
[Y] Yes You Young
20. Using these Mystical (Hypnotic) Powers

Now, that you have all the ammunition for embedding commands, all the words that are powerful to use, and the formula, you are more than likely wondering how to put all this together to hypnotize your prospects into buying customers. Well, lets look at the formula again. Hypnotic phrases plus Command verbs plus states, processes, or experiences equal Embedded Commands. Take the list of Presupposition Phrases. For this example, I will use: I invite you to .. Now we need a verb, we can use feel. Next, we need a state, process, or experience. We can use young and vibrant. Now, you have, I invite you to feel young and vibrant. Of course, this may not be the feeling you wish your readers to have when applied to your product or service. There are many feelings that you can convey that might work better such as hope, anticipation, greed, curiosity, excitement, and interest among many more. You must make the decision as to how you want your readers to feel specifically in a way that relates to your product or service. Of course, who really gets excited about spending their hard money on a product or service. Therefore, you have to add the benefits your readers will get when they buy your product or service. In order to do this you need to embed these feeling along with the benefits into a longer sentence.
Examples of this could be: What would it be like to get really excited about making a living on the internet? When you are curious, do you act on it? I wonder how rapidly you'll feel the hope of meeting gorgeous women wherever and whenever you want. As you read through this website notice how you become fascinated in all the ways, you can make more money.
Okay, now you have their attention, you will need to start adding embedded commands into your copy. Some of the best commands for this include: agree with me Believe me Buy today call me change your life decide now desire more do what I say read each word trust me
When you are writing for prospects, you can add these commands in longer sentences such as: It's not necessary to decide now. What would happen if you agree with me? Now you have the opportunity to buy today. As you read each words of this website notice the enthusiasm you feel.
However, you must also remember when using embedded commands that you mark out the command in some way such as bold, underlined, italics, colored, or highlighted. If you are sure you desire success with embed commands, do not over use! It is best to sprinkle the commands throughout the page instead of overusing. Dr. X . . . Looks around the room once more Now go forth and benefit from the skills you have learned He continued, You now know how to use these hypnotic powers to convert your prospects into happy and content clients or customers. But remember, your new discovered skills should be used to persuade prospects to do something they already have the desire to do or something that will be beneficial to them.
Knowledge is the key, to success. Once you learn how to use this power, there will be no stopping you on your journey to riches.
Additional Publisher Comments:

What lessons can be gleamed from these skills to help you profit? The answer is surprisingly simple, and unbelievably powerful. The answer is so amazing, it might not make sense until you put it into action, and truly reap the rewards. This is something that we could refer to as the quality key. If you take the methods described throughout this book, and add in quality and honesty to the mix, you will create a monster of a sales pitch that can convert even the most stubborn of visitors to buyers.
Going to the dark side doesnt have to mean selling your soul when it comes to online marketing, it can mean being the exception to the rule, and making promises you can keep, that make people rave about your products.
How would the customers feel if they actually purchased a quality product, that delivered on every single promise made on the sales page, and some that werent even made? The answer is they would be satisfied, for the first time in a long time, they would be happy with the product.
Utilizing the quality component is the secret the absolute most successful marketers use to become gurus, and stay there. Are we saying the best, most popular gurus offer quality products with little to no false information in their sales pages? Yes, that is what we are saying, because that is the truth. How do I know this? I work with them, as I have worked with all the other marketers that release false hopes, and shoddy sales tactics left, and right. The amazing truth is those that build, promote, and distribute quality products in a light that isnt offering any false promises almost always win in the long term. Short term the sales might start out slow, but as the individual builds his, or her list, and starts to gain a reputation for quality, buyers will never go anywhere else for their products in your niche.
By taking the above skills, and adjusting them to only include truth, and by over delivering a quality product you will surely become a king in the sales community.
Look at the largest, most successful marketers, and have a look at what they promise, and what they dont. Take time to notice how often these marketers are making sacrifices to make sure the product is quality, and the sales pages arent making false promises. Within a short period of time it will become evident that this is the true route to success, and by using the dark powers for good, your reward will be not only financial, but also allow you to sleep easy at night knowing you arent tricking anyone about what you are trying to sell.
Further Reading. . .Warning: This Information Is NOT For Everybody!
"Mind Control, Dirty Tricks & Emotional Manipulation"

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About This Book

THE BOOK IS FOR INFORMATIONAL PURPOSES ONLY.

NOT FOR RESALE

-3Millions Through Mind Control Controversial Marketing Techniques Revealed

A Foreward By The Publisher:

You are about to read what many would deem controversial

-4Millions Through Mind Control Controversial Marketing Techniques Revealed

Millions Through MindControl Contents

Additional Publisher Comments About The Book Further Reading . . .

-5Millions Through Mind Control Controversial Marketing Techniques Revealed

-6Millions Through Mind Control Controversial Marketing Techniques Revealed

2. Some Call It NLP

-7Millions Through Mind Control Controversial Marketing Techniques Revealed

-8Millions Through Mind Control Controversial Marketing Techniques Revealed

3. A Glimpse Into Embed Commands

-9Millions Through Mind Control Controversial Marketing Techniques Revealed

4. Making Embed Commands Work For You

- 10 Millions Through Mind Control Controversial Marketing Techniques Revealed

5. The Real Benefits Of Embed Commands

- 11 Millions Through Mind Control Controversial Marketing Techniques Revealed

6. Hypnotic Influences Gaining the trust of your prospects

You are prejudiced when it comes to trust.

- 12 Millions Through Mind Control Controversial Marketing Techniques Revealed

I think its time for an example . . .

- 13 Millions Through Mind Control Controversial Marketing Techniques Revealed

- 14 Millions Through Mind Control Controversial Marketing Techniques Revealed

- 15 Millions Through Mind Control Controversial Marketing Techniques Revealed

7. Dr. Xs Hypnotic Phrases

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- 18 Millions Through Mind Control Controversial Marketing Techniques Revealed

- 20 Millions Through Mind Control Controversial Marketing Techniques Revealed

8. Headlines that Control the Mind

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9. Fonts for Success

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- 29 Millions Through Mind Control Controversial Marketing Techniques Revealed

10. Formatting Secrets

- 30 Millions Through Mind Control Controversial Marketing Techniques Revealed

- 31 Millions Through Mind Control Controversial Marketing Techniques Revealed

11. Linear Commands

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13. Powerful Adverbs

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14. Powerful Adjectives

- 36 Millions Through Mind Control Controversial Marketing Techniques Revealed

15. Questions that Drive

- 37 Millions Through Mind Control Controversial Marketing Techniques Revealed

The list of question that drive

- 38 Millions Through Mind Control Controversial Marketing Techniques Revealed

- 39 Millions Through Mind Control Controversial Marketing Techniques Revealed

16. Descriptive Wording Visualization

- 40 Millions Through Mind Control Controversial Marketing Techniques Revealed

17. Trigger Signals (Anchors)

- 41 Millions Through Mind Control Controversial Marketing Techniques Revealed

- 42 Millions Through Mind Control Controversial Marketing Techniques Revealed

18. The Secret Formula

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