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WSHH Marketing Brief

WSHH Marketing Brief

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Published by Shannon Clarke
Marketing Brief outlining the benefits of partnering with WSHH FM.
Marketing Brief outlining the benefits of partnering with WSHH FM.

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Published by: Shannon Clarke on Jul 11, 2013
Copyright:Attribution Non-commercial

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07/11/2013

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SPC 7/8/2013
Project overview/background
WISH presented over a dozen opportunities to Shannon to promote CCA in community events and byadding radio and online elements as well. The four events CCA opted to do partner with WISH havenever been done before but are in very targeted places, e.g. Science Center, Pittsburgh Zoo, and theHome and Garden Show.
Strategy
 
Promote CCA event opportunities through on-air program
 
Perform branding opportunities in the community
 
Timeframe March
 –
October 2013
 
WISH listeners
 
Family attendees of SpaceOut Weekend, Home and Garden Show, Kids ZooFari, and ChemFest
 
Pittsburgh Home and Garden Show package-
 
One day on-site opportunity-
 
Featured on-site space for item/product display during 10-day event-
 
Recognition in Dream Kitchen, Bath, and More Grand Prize Giveaway on-site signageduring 10-day event-
 
Exclusive ad page on Digital Message Board located at the WISH 99.7 FM booth areafor three days during event-
 
(84) :20 recorded on-air features to include sponsor recognition to air on WISH 99.7FM for four weeks (features promote Home and Garden Show and general detail)-
 
(63) :20 recorded on-air features to include sponsor recognition to air on WISH 99.7FM (features specifically promote WISH 99.7 FM Dream Kitchen, Bath, and MoreGrand Prize Giveaway elements)-
 
Eight on-site sponsor recognition features during on-site personality appearances atthe show-
 
Four weeks WISH 99.7 FM website(www.wshh.com)on Pittsburgh Home and Garden Show event channel
 –
includes logo and URL
 
SPC 7/8/2013-
 
Four week tile ad on WISH 99.7 FM website(www.wshh.com)- ad will rotate throughout site pages to provide maximum views-
 
Special edition of the WISH 99.7 FM Loyal Listener eNewsletter (11,600+)-
 
Exposure on social media: Facebook and Twitter
 
SpaceOut Weekend and ChemFest-
 
Featured on-site space at Carnegie Science Center for both events-
 
(112) :20 recorded on-air features to include sponsor recognition to air on WISH99.7 FM for three weeks per event (features promote each targeted event andgeneral detail)-
 
(168) :20 recorded on-air features to include sponsor recognition to air on 1320WJAS three weeks per event (features promote each targeted event and generaldetail)-
 
(168) :20 recorded on-air features to include sponsor recognition to air on AMNewstalk 1360 three weeks per event (features promote each targeted event andgeneral detail)-
 
WISH 99.7 FM website(www.wshh.com)on Carnegie Science Center event channel
 –
includes logo and URL for three weeks per event-
 
1320 WJAS website(www.wshh.com)on Carnegie Science Center event channel
 –
 includes logo and URL for three weeks per event-
 
AM Newstalk 1360 website(www.wshh.com)on Carnegie Science Center event channel
 –
includes logo and URL for three weeks per event-
 
Two Special editions of the WISH 99.7 FM Loyal Listener eNewsletter (11,600+) onetime per event-
 
Exposure on social media: Facebook and Twitter-
 
Carnegie Science Center website event page (logo and URL)-
 
Carnegie Science Center eBlasts (12,000+) includes logo and URL
 
Kids ZooFari Grey Kangaroo Sponsor-
 
Featured on-site table space at Pittsburgh Zoo-
 
(56) :20 recorded on-air features to include sponsor recognition to air on WISH 99.7FM for four weeks (features promote event and general detail)-
 
Four weeks WISH 99.7 FM website(www.wshh.com)on Kids ZooFari event channel, includes logo and URL-
 
Two special editions of the WISH 99.7 FM Loyal Listener eNewsletter (11,600+)-
 
Exposure on social media: Facebook and Twitter
 
Jan. 16, 2013: Sponsorship was presented
 
Jan. 25, 2013: Proposal signed
 
Feb. 1
 –
28, 2013: Recorded on-air features and web placement run for Home and Garden Show
 
Mar. 1
 –
22, 2013: Recorded on-air features run for SpaceOut Weekend
 
Mar. 9, 2013: On-site at Home and Garden Show
 
Mar. 23
 –
24, 2013: On-sites for SpaceOut Weekend at Carnegie Science Center
 
July 19
 –
Aug. 16, 2013: Recorded on-air features and web placement run for Kids ZooFari
 
Aug. 18, 2013: On-site for Kids ZooFari at Pittsburgh Zoo and PPG Aquarium
 
Oct. 3
 –
24, 2013: Recorded on-air features run for ChemFest
 
Oct. 25
 –
26, 2013: On-sites for ChemFest at Carnegie Science Center

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