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TPO Magazine 2013 - WebRTC: A Reality Check

TPO Magazine 2013 - WebRTC: A Reality Check

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This feature story for the 2013 Telepresence Options Magazine takes a close look at the current state of this exciting new standard.

WebRTC today is like LeBron James in 2004: Saddled with unrealistic expectations about becoming the next big thing overnight, James took years to mature into a champion. Now WebRTC is struggling to overcome the premature hype and prove that it can be a videoconferencing game-changer.
This feature story for the 2013 Telepresence Options Magazine takes a close look at the current state of this exciting new standard.

WebRTC today is like LeBron James in 2004: Saddled with unrealistic expectations about becoming the next big thing overnight, James took years to mature into a champion. Now WebRTC is struggling to overcome the premature hype and prove that it can be a videoconferencing game-changer.

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Published by: Telepresence Options on Jul 12, 2013
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09/21/2013

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Summer 2013 1
ROBOTICTELEPRESENCE
 
TALE OF THE TAPE
 
YOUR GUIDE TO VISUAL COLLABORATIONSUMMER 2013 
 
THE INTER-COMPANY VIDEO ISSUE
PLUS:
VISUAL COLLABORATION FOR AGILE SOFTWARE DEVELOPMENT AND SCRUM • WEBRTC REALITY CHECK
Deloitte’s
 Jerome Oglesby
(left) and
 Aaron Roe
(right) are connectingthe firm to 185 companies a month,generating revenue, saving clientsmoney, andmaking Deloitte’sexpertise available globally.
 
40
 
www.TelepresenceOptions.com
 WebRTC
 A REALITY CHECK
BY
TIM KRIDEL
WebRTC today is likeLeBron James in 2004:Saddled with unrealisticexpectations aboutbecoming the next big thingovernight, James took yearsto mature into a champion.Now WebRTC is strugglingto overcome the prematurehype and prove that it canbe a videoconerencinggame-changer.
 
Summer 2013 41
S
hortor“real-timecommunications,”WebRCenablesbrowserstosupportvideoconerenceswithouttheneedoraplug-in.Userssimplyclickonalink–suchasinaOutlookinvitationoronaWebpage–tolaunchavideocallortojoinavideoconerence.TatdesignisaparticularlygoodtorB2Capplicationsbecausetherstpartothecalldoesn’thavetobewastedoninstallationandtroubleshooting.“What’sexcitingaboutWebRCisthatithasthepromisetosolvetheinstallationissue,”saidOerShapiro,CEOoVidyo,whichplanstoaddWebRCtoitsproductline-up.WebRC’sclick-to-conerenceabilityhasenormousimplications–positiveandnegative–orthevideoconerencingvendorsandintegrators.Forexample,WebRCisawayorenterprisestoextendvideoconerencingtomoreemployeesbyleveragingthedesktopPCs,laptopsandmobiledevicesthattheyalreadyowninsteadoshellingoutseveralhundreddollarsapieceordedicatedendpoints.Asaresult,WebRCcouldcannibalizesalesodesktopvideoconerencinghardware,aswellasthosethatusesowareclientsonPCs.ButWebRCalsocouldspursalesoroom-basedandexecutive-desktopsystemsbygivingthoseproductsmorepeopletoconnectto.“raditionalvideoconerencinghasbeenkindolikeaancycountryclub,”saidAlexDoyle,Vidtelvicepresidentomarketing. “Ithasremarkablecapability,butonlyaveryselectewhavebeenabletoenjoyitsbenets.Tecostsoentry–equipment,installation,andmaintenance–havecrowdedoutmostothepotentialmarket.AndastheinstalledbaseoconsumerswithWebRCgrows,itcouldencouragecontactcenterstoinvestheavilyinvideosolutionsthatrequireatleastsomeproessionalservicesandenterprise-gradeinrastructure.Toseareallexamplesohowbrowser-basedvideohasar-reachingimplications.“Tat’sjusttheveryteeniest,tiniesttipothishuge,giganticiceberg,whichisaboutvideobecomingpervasiveandbecomingintegratednativelyandseamlesslyintoeveryapplication,”saidKarlDahlin,Avervicepresidentobusinessdevelopment.
TabletsSmartphonesPCs40003500300025002000150010005000
      M       i       l       l       i     o     n
   Q    4    ’   1    2   Q    1    ’   1    3   Q     2    ’   1    3   Q     3    ’   1    3   Q    4    ’   1    3   Q    1    ’   1   4   Q     2    ’   1   4   Q     3    ’   1   4   Q    4    ’   1   4   Q    1    ’   1    5   Q     2    ’   1    5   Q     3    ’   1    5   Q    4    ’   1    5   Q    1    ’   1   6   Q     2    ’   1   6   Q     3    ’   1   6   Q    4    ’   1   6
FIG 1:
WebRTC support will grow quickly, led by PCs initially

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