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Kantar Media Portraits of Women TGI European Study

Kantar Media Portraits of Women TGI European Study

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Published by Kantar Media
“Portraits of Women” by Kantar Media: a more rational relationship with brands Female consumers in Europe have completely changed their relationship with brands in light of the socioeconomic context and the explosion of the “social web” in the last six years. Kantar Media TGI’s Consumer Insight experts looked at France, Spain, Germany and Great Britain to understand the change through the new “Portraits of Women” study.
“Portraits of Women” by Kantar Media: a more rational relationship with brands Female consumers in Europe have completely changed their relationship with brands in light of the socioeconomic context and the explosion of the “social web” in the last six years. Kantar Media TGI’s Consumer Insight experts looked at France, Spain, Germany and Great Britain to understand the change through the new “Portraits of Women” study.

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Categories:Types, Research
Published by: Kantar Media on Jul 12, 2013
Copyright:Attribution Non-commercial

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07/16/2013

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