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product positioning

product positioning

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Published by punitwishes

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Published by: punitwishes on May 13, 2009
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04/19/2013

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NEW (
&
UPGRADED)PRODUCT PROMOTIONAND POSITIONING OFHP NOTEBOOKSINCLUDING THE NEW
Made by,Punit Kumar Sharma.21/04/2009 08bshyd0600.
 
Faculty guide- 
prof vighneshwara SWAMY.
 
company guide(HP)-
 
mr sandeep menon. mr rishi bedi.
 
HP THE MARKET LEADER 
1. Hp was founded by Bill Hewlett and DavePackard on January 1, 1939.-
HP’s first product was a precision audio oscillator
 2.HP currently has five divisions.-PSG(Personal System Group)-TSG(Technology Service Group)-IPG(Imaging & Printing Group)-HPS(Hewlett Packard Service)-HPFS(HP Financial Services)

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