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Lessons from Saturday Night Live's Digital Word of Mouth Strategies

Lessons from Saturday Night Live's Digital Word of Mouth Strategies

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Published by 360i
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.

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Published by: 360i on May 13, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Lessons from Saturday Night Live’sDigital Word of Mouth Strategies
Matt AllenNBC.comTwitter: @mattla31Sarah Hofstetter360iTwitter: @Pezmeister1
 
The plan for today
Social media & digital word of mouth educationSaturday Night Live case studyBest practices so you can do it too!
22
www.360i.comProprietary & Confidential
 
360i: Social media advisors to leading brands
RETAIL &E-COMMERCECONSUMER PACKAGEDGOODS
33
www.360i.comProprietary & Confidential
MEDIA &ENTERTAINMENTTRAVEL

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