.

NBTC Digital Business TV Auction Rules

2556

. ()
.
2556
. -

1

. ()
27
1

2556 http://bit.ly/nbtc-dtv-auction-slide

4
() 2

.
.. 25562
() .
.. 3

.
.. 2556 http://bit.ly/nbtc-dtv-auction-1
3
() .
.. http://bit.ly/nbtc-dtv-auction-2
2

24 4

3 ( 13-15)4

7 ( 16-22)
()
7 ( 23-29)
()
7 ( 30-36)

( )
.
3 ( )
. .
3
4

1 1 -

10%

.

1-12



.

. (
)
60
.

140
220
() 380
() 1,510

5


60

( 3
- 7
)

.
(
)5

winners curse

1
2
() 5
() 10

(
)

24

13-15

SD

16-22

SD

23-29

SD

30-36

HD

140
220
380
1,510

1
2
5
10

4 3

6 5

(. .)

. -
(

15 )

- .

(
)
2100MHz . .. 2555

1
( )

60 (round) 3G 2100MHz 2555



( )



speed typing

(pre-mock auction)
1 2556 @DarmRS
speed typing
6 speed typing
7

. 3



.. 2551

8

6
7
8

https://twitter.com/DarmRS/status/351543260457611264
https://twitter.com/DarmRS/status/351593927725420544

, .(), 4 2556,

http://blogazine.in.th/blogs/phuttipong/post/4226


. .. 2556

( )

.


( 2-3
)

()

10 Fan TV ( ), Bang
Channel ( ), Green Channel ( ), Acts Channel ( ),
Play Channel ( ), ( ), JKN (-)
, GMM One (
), GMM Music () O Shopping ( )9
GMMZ

, http://www.gmmchannel.com/program, 15 2556

 ( ) 18%

.. 2555 2,116 10 ( )

(HD)
(SD) 11 12

... .. 2547

()

6 SUN Channel ( ),
( -), You Channel (), 8 ( ), Star Max ( )
RS Sport LaLiga () Sun Box GMMZ

(above the line)
6
(below the line)
.. 2555 1,193 ( )
( 41.5%

)13
5

1-2 14
2555 (), 52
11
, 2555 (), 18
12

4 4 .
3 HD
13
2555, (), 119
14
, ' ' 2 40%, 14 2556, http://bit.ly/kcl-rs-tv-auction
10


The Nation

() NMG

() NINE MAI
( )
80%
() NBC MAI
60%

C-Band KU-Band

Nation Channel, , ()

Kid Zone ()

Rama Channel ( )

2,000 15

-
2549 .
16

-
-
2516


2533 () ( SPORT 400 )

15
16

, 2 , 18 2556, http://bit.ly/XSh8a5
, 2 , 30 2552, http://bit.ly/kcl-nation-tower

8 20
90%
3 ,
, 17


()
.. 2548 ( SMM 300 )

1 SMMTV 18

3,000 255519 -
-

-
() (
64.26%)
2555 2
743,000 20



TNN, True Music, Majung Academy
Fantasia, True Explore True Plook Panya, True Inside True X-Zyte

56-1 2555 ()
56-1 2555 ()
19
2555

20
2555, (), 21,
17
18

http://true.listedcompany.com/misc/AR/20130318-TRUE-AR2012-TH.pdf

 True TNN24
C-Band KU-Band
1
TNN24

()

2494
850

23

2555
7 4 12
5, 7, 9

5 Farm Channel
(), Miracle Channel ( ), M Channel ( ), Food Planet (),
() M Channel

50:5021
2555
Digital Broadcasting 2556
1

()
2555
18 6 ( 3, 5, 9)
.. 2554 Workpoint TV 6

21

2555, (), 25,

http://www.kantana.com/2012/upload/annual/18_03_13_15_54_42-pdf.pdf


() - 22

()
2 23

(Voice TV)
ITV
C-Band KU Band DTV,
GMMZ, Sunbox, PSI, True Visions
BTS, MRT 24
800

...

Asia Update

Asia Update

25 1

(Springnews TV)

7

C-Band KU-Band

2555, ()
, ' ' , 18 2556, http://bit.ly/kcl-workpoint-dtv
24
Voice TV, 3 VOICE TV 3 800
Multiplatform ,
22
23

http://www.voicetv.co.th/file/pressrelease/thirdyear/3YearVoiceTV-press-release.pdf
25
Voice TV, , 5 2556,
http://news.voicetv.co.th/thailand/64680.html

 200

1998 () MAI
2556


1 26

-

2502


3

2551
2555 (
)




2556
2555 .
27 - 1-2
...

26

ASTV , , 15 2556,

http://www.manager.co.th/iBizChannel/ViewNews.aspx?NewsID=9560000031854
27
, , 30 2555, http://www.thairath.co.th/content/newspaper/316861

2507
28
2555

C-Band, KU-Band

1

()
13

7 2
Amarin Activ TV
1
2556
29

( ) 1,000 30


31

28

, "" "", , 2539,

http://info.gotomanager.com/news/details.aspx?id=5362
29
2555, (), 21,
http://www.amarin.co.th/ir/contents/AnnualReport/annualreport2012_th.pdf
30
The Nation, Amarin prepares for digital broadcasts, 16 February 2013,
http://www.nationmultimedia.com/business/Amarin-prepares-for-digital-broadcasts-30200127.html
31
2555, (), 22


()
2
2,000 32

...

2549

2549

2542
3BB TT&T
MAI 2556
Mthai.com (SMS
IVR) -
Zaa Network C-Band KUBand
1
33


.. 2544-2548

32
33

, , 27 2556, http://www.thairath.co.th/content/eco/335061
, '''', 5 2556,

http://www.thanonline.com/index.php?option=com_content&view=article&id=177776