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Social Media Influences Buying Decisions
By Brian Solis, blogger at  PR 2.0  and principal of FutureWorksPR, Co- Author Putting the Public Back in Public Relationsand Now Is Gone
On the heels of my recent post, "Is Social Media Recession Proof ," Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media.Forrester interviewed business buyers to learn about their social activity, in this case, more than1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100employees or more in seven major industries.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
According to the responses, Social Media isn't only limited to consumers or B2C. In the real of business-to-business research, analysis, and decisions, data points to peer-to-peer influenceand collaboration in Social Networks and blogs...69% are “Spectators”—they read blogs, watch user-generated videos and participate in other social media for business purposes37% are “Critics”—they contribute comments or react to content they see in social formats. Thisis the next most common behavior after reading and watching29% are “Collectors”—they use social technology to collect information and stay on top of trends29% join social networks (“Joiners”)Only 5% are nonparticipants (“Inactives”)
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
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