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The End of the Innocence?
By Brian Solis, blogger at  PR 2.0  and principal of FutureWorksPR, Co- Author Putting the Public Back in Public Relationsand Now Is Gone
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(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
The Social Web is maturing at a blurring pace, packing thousands of years of behavioral andsocial evolution into the span of ten years or less. Social Media has amplified our individualvoices and introduced an infrastructure that connects us contextually across a myriad of socialnetworks. We're conditioned to participate and engage genuinely and transparently in order tofoster meaningful conversations and ultimately relationships.I'd like to explore the other side of the discussion that rarely sees the light of day, if for no other reason than to serve as a reminder that we can always learn how to do things better.DebSchultz has a very wonderful and poignant saying, "technology changes, people don't." For the most part, I agree with the premise that technology will always change and thatindividuals will always stand behind the avatar defining unique online personae with everyupdate. But people do evolve.I too have shared myobservationsthat we continually find ourselves intertwined in thediscussions about shiny tools and services and forget about the cultures that define thecommunities that lure and captivate our attention. It's a bit of sociology mixed with psychologyand a dash of ethnography for good measure.In the end however, human nature is human nature. We always change and adapt to our surroundings, both natural and man made - at least we're supposed to.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
The blogosphere provides us with a platform for unbridled self expression. Social networksfacilitate interaction around content and unhindered dialogue. Social objects serve as catalystsfor activity. Micro communities spur the rapid exchange of information bursts.With every new post, update, tweet, upload, comment, like, and link, we share a little bit moreabout who we are and what we stand for. This works for and against us.In the era of the socialized Web, we're empowering a new era of personal recognition andfulfillment that extracts an unconditioned human response and shapes its unpredictable courseand behavior over time.In some cases we're rewarded with new friends and followers, links, retweets and posts. Inother circumstances we lose connections and stature. But when we can immediately visualizeand benefit from the gestures that share and promote our online identity, we're seduced by theoverwhelming and addictive sensations of finite acceptance and prominence - if for but amoment in time.What's unfolding is a relentlessly shifting pyramid of online social hierarchy that redefines thenotion of friends reinforced by how view our place in the statusphere. According to Dr. Dunbar, the size of the human brain allows a stable network of about 148contacts, which has become known as “the Dunbar number.” But, this isn't about therelationships we've come to know in the real world. Certain individuals follow and are followedby thousands or hundreds of thousands of "friends" across theConversation Prism.This is a new breed of personal branding tethered to a peer network that flirts with fandom and creates
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
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