Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
MK0012 -Retail Marketing

MK0012 -Retail Marketing

Ratings: (0)|Views: 9|Likes:
Published by MBA HELP

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id
-> help.mbaassignments@gmail.com
call us at -> 08263069601

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id
-> help.mbaassignments@gmail.com
call us at -> 08263069601

More info:

Published by: MBA HELP on Jul 15, 2013
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less





Dear students get fully solved assignmentsSend your semester & Specialization name to our mail id-> help.mbaassignments@gmail.comorcall us at -> 08263069601
Summer 2013Master of Business Administration- MBA Semester 3MK0012 – Retail MarketingQ1. Define e-tailing. Explain the future of electronic retailing (Definition- 2 marks;Future of electronic retailing- 8 marks) 10 marksAnswer : e- telling :
 The sale of goods and services through the Internet. Electronic retailing, or e-tailing, caninclude business-to-business and business-to-consumer sales. E-tailing revenue can comefrom the sale of products and services, through subscriptions to website content, or throughadvertising.E-tailing requires businesses to tailor traditional business models to the rapidly changing faceof the Internet and its users. E-tailers are not restricted solely to the
Q2. Explain the factors which are leading to the growth of retail sector. (Listing andexplanation 10 marks) 10 marksAnswer : Factors leading to the growth of retail sector :1. Increase in per capita income
:Per capita Income means how much an individual earns, of the yearly income that isgenerated in the country through productive activities. India has marked growth in per capitaincome by 10.5% which shows tremendous increase in GNP (Gross National Product) of thecountry. Increase in per capita income reflects hike in income of Households which in turn willconsume more,
Q3. Describe the tools of Integrated marketing communication.( Definition of Integrated marketing communication- 1 mark; Indirect marketingtool- 4 marks; Direct marketing tool- 5 marks) 10 marksAnswer : Definition of Integrated marketing communication :
Integrated Marketing Communication (IMC) is a term that emerged in the late 20th centuryregarding application of consistent brand messaging across myriad marketing channels. Theterm has varying definitions depending upon the source cited. These definitions continue toform an ongoing discussion in marketing - and therefore are included here for review, as thedifferences in these discussions
Q4. Discuss the Retail pricing strategies.
(Explanation- 1 mark; Retail Pricing Strategies- 9 marks) 10 marksAnswer : Retail pricing strategies :1. Mark-up Pricing :
Markup on cost can be calculated by adding a pre-set (often industry standard) profit margin,or percentage, to the cost of the merchandise. Markup on retail is determined by dividing thedollar markup by retail.Be sure to keep the initial mark-up high enough to cover price reductions, discounts,shrinkage and other anticipated expenses, and still achieve a satisfactory profit
Q5. Write a short notes on:A. Types of retail store location with examples(any five)(Types- 3 marks; examples- 2 marks)Answer : Types of retail store location with examples :1. Department Stores :
A department store is a set-up which offers wide range of products to the end-users under oneroof. In a department store, the consumers can get almost all the products they aspire to shopat one place only.
Examples :
Shoppers Stop, Pantaloon
B. Factors affecting retail store location(any five) (Factors – 5 marks) 5+5 = 10marksAnswer : Factors affecting retail store location :1. Population and Your Customer :
If you are choosing a city or state to locate your retail store, research the area thoroughlybefore making a final decision. Read local papers and speak to other small businesses in thearea. Obtain location demographics from the local library, chamber of commerce or theCensus Bureau.
2. Accessibility, Visibility and Traffic :Q6. Write a short notes on: A. Classification of retail consumers based on shopping.(Classification- 6 marks)Answer : Classification of retail consumers based on shopping :
 In retail, this idea of focusing on the best current customers should be seen as an on-goingopportunity. To better understand the rationale behind this theory and to face the challenge of building customer loyalty, we need to break down shoppers into five main types:Loyal Customers: They represent no

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->