M E M O R A N D U MTo:
Squadron for New York leadership committee
Alex Navarro-McKay, BerlinRosen
July 16, 2013
State of the Public Advocate’s race – July 11 filing period We have very good news to report. Two months ago, we reported that thanks to all of your work, this race had broken open. After reviewing reports from the filing period that just ended,we see that the Squadron campaign has extended its lead in every fundraising metric including,mostly significantly, funds-available-to-spend. We are on now pace to have at least $1 millionmore in voter-contact resources than our closest competitor, Reshma Saujani, and at least $1.5million more than the third-place candidate, Letitia James.
OUR LEAD IN FUNDS AVAILABLE TO SPEND IS GROWING
. As you know, this is themost important measure of campaign competitiveness – the amount of money each campaignwill have available to spend: private funds raised
expected matched funds
moneyspent. As of the July 11 filing, the Squadron campaign has approximately $846,738 more tospend than the Saujani campaign, and $1,383,802 million more than the James campaign.
Given the trend of the last two filings, Squadron will likely expand this lead to more than$1 million and $1.5 million, respectively, by September 10. This translates directly intomore than double the voter contact – in the field, on TV, on-line and in the mail – of ourtwo leading opponents.
Our lead is largely based on a focus on grassroots fundraising – the hardest and most rewardingwork of the campaign – the work that so many of you have been engaged in.
OUR BURN RATE CONTINUES TO COMPARE FAVORABLY.
While the Squadroncampaign brought in $11,625 more than it spent in the most recent period, both the Sauajani and James campaigns were cash-flow-negative in the most recent period: the Saujani campaignspent $129,939 more than it raised, and the James campaign spent $40,372 more than it raised inthe last filing.Daniel’s campaign continues to fire on all cylinders because of supporters like you. If wemaintain our pace and present trends continue, Daniel Squadron will be the next Public Advocateof the City of New York. The raw numbers are presented in a table below for your review.
Funds available to spend*
$2,654,121$1,807,383$1,270,319Private funds raised (net)