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The Practice Paradox - 12 Marketing Mistakes Most Accounting Firms Make - Michael MC Carter

The Practice Paradox - 12 Marketing Mistakes Most Accounting Firms Make - Michael MC Carter

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Published by Michael Carter
Presentation by Michael 'MC' Carter (Twitter: MichaelMCCarter) about how accounting firms can work more closely with (and add more value to) their clients by learning how to increase their Client Share©.
Presentation by Michael 'MC' Carter (Twitter: MichaelMCCarter) about how accounting firms can work more closely with (and add more value to) their clients by learning how to increase their Client Share©.

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Published by: Michael Carter on May 14, 2009
Copyright:Attribution Non-commercial

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01/04/2011

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12 Marketing MistakesMost Accountin Firms
Plus a 12 Step System toAvoid Them
Introducing The Practice Paradox™
 Michael ‘MC’ Carter
 
Quick bio
Michael ‘MC’ CarterMarketing andinnovation
 –
Industrial design
 –
Patent holder
 –
Business consultant
 –
MBA in Innovationand Entrepreneurship
Professional servicesfirmsCo-Founder of businessfitness™
 
Because the purposeof business is to createa customer, thebusiness enterprisehas two—and only two—basicfunctions:
marketingand innovation
.

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