7/17/13Pacific Conferences Addresses Pressing Issues Surrounding Mobile Marketing - MarketWatchwww.marketwatch.com/Story/story/print?guid=db878670-2bb7-478e-aa0c-94d8add7ecfc1/2
July 16, 2013, 9:39 p.m. EDT
Pacific Conferences Addresses Pressing Issues Surrounding Mobile Marketing
Singapore, Jul 16, 2013 (ACN Newswire via COMTEX) -- Today, mobile devices are easily at the center of a typical consumer's daily life. As MsLynette Lee, Senior Marketing Communications Manager with Starmall Property Management Pte Ltd puts it, "we are currently living in a very excitingand challenging period as more consumers are becoming smartphone savvy." Indeed, a wealth of new opportunities now lies in the hands of marketers to utilise mobile's capabilities and functions to engage the legions of smartphone and tablet-wielding consumers.However, before an organisation can reap long-term rewards from its mobile marketing efforts, implementation challenges, both internally andexternally, have to be addressed. Within the organisation, one of the fundamental issues in sustaining a mobile strategy, as according to Ms Lee, isthat "there must be top down management commitment to ensure the sustainability. It is crucial to get the right team to develop the strategy andmaintaining it."In addition, how best can the mobile strategy be aligned with current business objectives? What would it take for the management to buy-in tomobile?For the consumer, marketers need to come up with a clear, convincing, long-term plan for mobile marketing. In the words of Mr Michael de Souza,Mobext's General Manager for Singapore, Malaysia & Vietnam, "marketers are spoilt for choice, with a proliferation of mobile marketing andadvertising providers vying for your ad-dollars. Many are being caught up in this overwhelming choice and lost in complexity, when they should befocusing relentlessly on the basics of their strategy: defining the goals, objectives, strategies and tactics." Mr Kevin Kwong, Online Director withEdipresse Asia concurs, adding that "marketers have to factor in the increasing diversity of behaviors and touch points, underpinned by themultiplication and ubiquity of these mobile technologies. From the marketer's point of view, how should one plan their campaign to take advantage of this phenomenon?"To equip practitioners with practical tactics and strategies to overcome these key challenges, Pacific Conferences has organised a 2-day conferencedubbed as Best Practices for Integrated Mobile Marketing happening on 29-30 July 2013 in Sheraton Towers Singapore & 1-2 August 2013 in RegalHong Kong Hotel. Case-studies and insights on mobile integration, mobile social network, mobile location-services, mobile crowdsourcing, mobile ROImeasurement and more will be shared, all geared towards reaping improved business results for organizations today.The roster of experts include Richard Leong from Pizza Hut Hong Kong Management Limited, Janice Chan from Starwood Hotels & Resorts,Christopher Chong from Groupon Singapore, Kevin Kwong from Edipresse Asia, Neil Gardner from AIG Consumer Insurance, Meraj Huda fromLenovo, Lynette Lee from Starmall Property Management Pte Ltd, Liau Yi Chin from National Library Board, David Leung from Maxim's Group,Steven Kopec from Turner International and many others.
Event Details:Title: Best Practices for Integrated Mobile Marketing ConferenceDate & Venue: 29-30 July 2013, Sheraton Towers, Singapore1-2 August 2013, Regal Hong Kong Hotel, Hong KongOrganiser: Pacific Conferences
Full programme can also be found at:www.conferences.com.sg/s1419-mma4-01j-a.pdf About Pacific ConferencesPacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issuesfacing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providingin-depth and unbiased practical knowledge. More information may be found atwww.conferences.com.sg.Source: Pacific Conferences