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Hello and welcome to theSpring edition of theResearcher,the news and networking bulletinfrom PFA Research.
We’ve had a busy few months with some exciting newbusiness wins and publishing the fascinating results fromthe South West Business Pulse.As always, we love to hear from you, and if you want toreceive this newsletter electronically, do get in touch.
Best wishesBeate Galke, Projects Manager, PFA Research
Online marketing activity caninclude blogging, use of socialmedia websites Facebook andTwitter, videos and podcasts to
raise the prole of a business.
Our South West Business Pulsesurvey, carried out in January2009, polled key decision makersat
170
businesses in Cornwall,
Devon and Somerset.
We discovered that only seven percent of companies in the region aremaking use of social networking
websites such as Facebook. While
16 per cent of business ownersread blogs on the internet only
seven per cent publish their own.
This is despite the fact that nearlytwo thirds (
63%
) of those surveyedsaying that their website is very
important or vital to their business.
Interestingly, the survey also revealedthat 29 per cent of South Westbusinesses plan to increase Internet-based marketing activities as a lowcost alternative to more traditional
methods.
Robert Rush, managing director ofPFA Research, says: “The results ofthe Business Pulse reveal that socialmedia is still an emerging medium for
companies in the region.
“However there are lots ofopportunities for businesses to tapinto innovative ways of marketingtheir products or services which are
cheap or even free.”
Turn over for more results from the
South West Business Pulse.
Businesses are missing out on cost effective marketingthrough online social media, according to PFA’s SouthWest Business Pulse survey.
Embracesocial media
In this issue
Business Pulse 09Social Media Twestival
We’ve had plenty of positive feedbackabout this publication and we think it’sa great way to keep in touch with ourvalued clients, suppliers, associatesand friends.
     r     e     s     e     a     r     c       h
theResearcher 
advantage is a matter of facts
Do you Twitter?
Follow updates and thoughts from PFA Research’s managing director at
www.twitter.com/robertrush
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