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DMS Entertainment Planning Brief

DMS Entertainment Planning Brief

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Published by mags249
Planning Brief of film
Planning Brief of film

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Published by: mags249 on Jul 17, 2013
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DMS Entertainment Planning Brief 
Project Name: Behind Closed DoorsLength: 5 minutesDeadline: January 2013Group Members & RolesGroup Member Role
Margaret Ansu Cinematographer Sunraj Bolina Director 
Daniel Da’Costa Brewster 
Editor 
Brief Overview of Content 
For our project we are creating a 5 minute short film. Genre wise our film can be categorized into
the “Drama” sector, as we believe it follows the general codes and conventions of a typical drama
film which are stated within our genre research. To state briefly, our film
s story line is theunravelling of a father
s grieving process for his recently deceased wife. The father is revealed as anemotionally and psychologically unstable person throughout the duration of the film, as differentaspects of his character are gradually revealed to the audience. The second character is hisdaughter;
she’s shown to be a happy and jolly child. However, due to turn of events her character is
later shown to also be emotionally unstable and damaged as a result of 
her mother’s death.
 
Target Audience (Age Grouping, Socio Economic Grouping, Gender & Lifestyle Profiling
Our film can be watched by anyone who has an interest in it we wouldn’t say it’s really restricted to
 just one sort of audience; however we do believe that people of certain ages and lifestyles would beable to identify more with our film and understand the key concept more.
Target Audience
 
Reasoning Age Grouping
15 years and above
From the concept of our film we believe it’s not suitable for
those under the ages of 15 to watch as the content is verysensitive and inappropriate for those below this age limit.Furthermore, audiences from the age 15 will be able to
understand what we’re truly trying to convey within ourproduct as we believe they’ll be old enough to understand the
meaning behind the storyline not just what is portrayed uponthe screen.In
addition we’ve also taken into consideration that those aged
55 year and above may not enjoy our product as they may fail
to understand what we’re trying to convey and just take the
literal content.
Socio Economic Grouping
Groups E-C1As our film is aimed at people ranging from the ages of 15 - 55,most of those who will probably have time to watch it will be at
 
the bottom of the working ladder and probably dependent onstate income
as they’re most likely to be students
.Furthermore, as our chosen age range also falls within theadults & middle aged group we decided to extend our socio-economic groups from E
 –
C1 as around the ages of 44-55people would have a better income and a solid job such asteaching. Therefore, they can identify the task of balancingwork life and being professional with home life.
Gender 
No specific gender
Our film has no specific gender it’s aimed at males and females.
 
Lifestyle Profiling
 
Comparable Researched ProjectsRationale behind Text & Incorporated Overt Message
The basis behind “Behind Closed Doors”
is to cause the audience to take a minute to ponder uponhow as human beings we can be so deceitful in the way we display our emotional and mental statusto those who surround us. Hopefully the storyline would cause the audiences to realise thatsomeone
may look okay and as if they’ve got it all together but really and
truly
they’re slowly
crumbling and can snap at any moment.We also hope to convey the idea that, as humans when in turmoil we are capable of doing thingsthat can be far out of our character, making rash decisions and doing things that we would laterregret after. This message would be received by all our audience as everyone at some point of theirlives goes through times that are seen as tough and of utter disorder however we hope to convey
that just because those times can be extremely testing it doesn’t justify all your actions so think
before you act upon impulse when in a difficult situation.
Testing Whether Product Is a Success
Once our product is completed we aim to test whether it is a success in terms of what we wanted todo, by using a post-questionnaires and open discussions. We aim to reach those who fall under ourtarget audience to see whether we aimed it at the right people and if they lived up to ourexpectations of how they will receive our film. Furthermore, by using these methods we will be ableto gather rich in-
depth qualitative data that can help us know for future references how we could’ve
improved the film and if the film met the Directors vision of the film.
Identifying any Resource Constraints (time, money, equipment, human resources) that might affect your production and your hopes for our product 
Time Management: Time is an important aspect of the wh
ole filming process. From “Planning andResearch” to “Post Production” , we must be time
cautious as slipping up a little bit on timemanagement, would lead to a lot of stress due to disorganisation. Therefore time is a restraint andwe have put in place c
ertain measures to make sure it doesn’t have a great
effect on our product,such as:
 
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