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Expose Communication

Expose Communication

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Published by SANGARE SOULEYMANE

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Published by: SANGARE SOULEYMANE on May 14, 2009
Copyright:Attribution Non-commercial

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06/02/2013

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SOMMAIRESOMMAIRE
I- LE CADRE THEORIQUE DE LA COMMUNICATIONII- DEFINITION D ’UNE STRATEGIE DE COMMUNICATIONIII- LA PUBLICITE - MEDIAS :
1- La création publicitaire2- Les campagnes publicité médias3- Le rôle du marketing3.1- La copy strategyExemples3.2- La copy strategy créative3.3- Le choix de l ’axe publicitaire3.4- Le concept d ’évocation
IV- LES MEDIAS PLANNING :
1- L ’audience de la presse2- L ’audience de la télé3- L ’audience radio4- L ’audience cinéma5- L ’audience de l ’affichage
V- EVALUATION D ’UN TRAVAIL CREATIF D ’UNE AGENCE DE PUBLICITE
 
 
I - LE CADRE THEORIQUE
Deux conceptions s’opposent en apparence, et tracentle cadre théorique de référence pour la compréhension :* La communication transmission d ’un message(simple et étroite).* Le « tout communication » : toute action est supportde communication même si ce n ’est pas sa finalité.
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