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Branding

Branding

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Published by shivakumar N

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Published by: shivakumar N on May 14, 2009
Copyright:Attribution Non-commercial

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11/15/2010

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Brand Names and BrandingIssues
 
 
A brand is…..
A name or symbol that distinguishesthe goods or services of one seller group from those of competitors.
 
 
Six Levels of Meaning
AttributesBenefitsValuesCultureUser Personality

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