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BEING-DIGITAL
DIGITAL INSIGHT AND IMPLEMENTATION
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BEING-DIGITAL 
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Being-Digital '09 is the annual headline event for the digital industry from the people atmashup*. The full day will bring together innovative and influential senior executives,entrepreneurs, and investors from a diverse range of businesses affected by digitaltechnology. The purpose of the event is to help attendees develop their knowledge baserequired to be successful with international business in the digital age.
follow us on Twitter: mashupeventweb: www.being-digital.com
Charles Cohen
CEOProbability
Nicholas Wheeler
Managing DirectorITN On
Lord Errol
House of Lords Scienceand Technology Commit-tee
James Parton
Head of LitmusO2
K E Y  C  O NT R I  B  U T E R  S 
Doug Richard
Entrepreneur & FounderSchool for Startups
SPONSORSSUPPORTERSPARTNERS
9th JUNE 2009LONDONCBI CENTRECENTRE POINT
Justine Roberts
Co-FounderMumsnet
Shane Richmond
Communities Editor Telegraph
Gary Gale
Head of UK Engineering Yahoo! Geo Technologies
 Andrew Scott
CEORummble
Julie Meyer
CEO Ariadne Capital
Rory Sutherland
 Vice PresidentOgilvy One
ZEE M Kane
Editor The Next Web
Ed Parsons
Geospatial TechnologistGoogle
Simone Brummelhuis
Founderthenextwomen.com
Damian Ryan
Partner & Head of DigitalResults International Group
 
BEING-DIGITAL 
from
follow us on twitter: mashupeventweb: www.being-digital.com
D E L E  G A T E  S D E M O  C  O MP A NI  E  S 
“I met two key connectionsthat directly led to my business growth. I would highly  recommend taking a DemoCompany package at Being–Digital.” 
Nick Halstead
Founder & CEO – Fav.or.it & Tweetmeme
“Demonstrating at Being-Digital was an opportunity to be exposed to the broadest collection of respected  investors, journalists, and potential  partners. The contacts that I made from that event made a huge difference to my business.” 
 Alicia Navarro
Founder and CEO – Skimlinks
Here is what some of the Demo Companies that were at last year’s event have to say: All Delegates will also receive a £40 voucherfor virtual office, hot desking and meetingroom services from eOffice. All food anddrink for the day is also included in the priceof admission.
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Learn about what it takes to be successful indigital from some of the most influential people inthe global industry
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Debate interactively during the sessions with livequestions from the audience including input fromSMS and Twitter
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Understand the major digital trends that areshaping international businesses today withinsights from people shaping the industry, bigcorporate company strategies, and the mostinnovative new early stage companies
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Evaluate how to use trends in the digital world toincrease the chances of success with yourbusiness strategy, both at home and abroad
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Network with key players that are shaping digitalbusinesses around the world
Being-Digital ‘09 will offer you a full day withopportunities to: All Demo Companies will also receive an £80voucher for virtual office, hot desking andmeeting room services from eOffice. All foodand drink for the day is also included in theprice of admission.
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Learn even more with two full tickets to theconference included in the price for each DemoCompany
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Present to the entire conference audience duringour one minute fast pitch sessions at the end ofeach segment to drive delegates to see yourdemonstration area
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Demonstrate your unique products and services inour demo room where all delegates will be duringbreaks and networking throughout the event
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Develop the skills required to pitch for investmentwith our ‘What Angels Want’ workshops withexperts from Angels Den
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Pitch to real investors during the Angels Den speedpitching sessions (normally a cost of £150 perperson which means a £300 value)
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Meet potential customers, partners, investors, andadvisors from the delegates on the day that will becoming through the demo room to see yourcompany throughout the day
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Win a presence at the UKTI TechnologyWorld 09 -http://www.technologyworld09.com- event forbest pitch with international potential
Demo Companies will have uniqueopportunities to:
 
 
BEING-DIGITAL 
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follow us on twitter: mashupeventweb: www.being-digital.com
P R I   C I  N G  &R E  G I   S T R A T I   O NWH  O WI  L L B E T H E R E ?  
StandardDelegate
£245 ex VAT 
Partner price
£195 ex VAT 
Click to book now
INCLUDES:
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 Access to all seminars and workshops during the Being-Digital event
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 Viewing of all demonstration companies in our Demo room
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£40 voucher for eOffice virtual office services
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Lunch and refreshments throughout the day and during networking
EntrepreneurDelegate
£125 ex VAT 
Partner price
£95 ex VAT 
Click to book now
INCLUDES:
Includes all of the benefits of a Standard Delegate at a special price justfor entrepreneurs.
Limited numbers of tickets are available forEntrepreneurs at this special price. Book and pay now to avoidmissing out on this special offer.
Demo Company
£395 ex VAT 
Partner price
£295 ex VAT  To book email:team@mashupevent.comPlease quote the Discountcode provided by yourBeing-Digital Partner.
INCLUDES:
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 Admission for two of your company members with access to all semi-nars and workshops
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£80 voucher for eOffice virtual office services
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 A one minute pitch to the entire audience after one of the sessions inthe main auditorium
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Presence in our demo room where refreshments are served and net-working takes place
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 The opportunity to pitch to real investors from Angels Den during ourspeed pitching sessions
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 A chance to win £3,000 of virtual office services, hot desking andmeeting room services from eOffice by completing the UK Trade andInvestment feedback form.
Last year over 250 delegatesattended and 40 Demo Companiesdemonstrated innovative digitalproducts and services.Our delegate attendance profile formashup* provides a diverse rangeof business decision makers andallows excellent opportunities tonetwork.
15%
Entrepreneur / Startups7%
Investors / VCs25%
Senior Executives / Analyst / Strategy Consultants33%
CxO / President / Board Directors12%
Media / PR / Marketing8%
Head of Product / Digital
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