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The Marketing Code Disconnect

The Marketing Code Disconnect

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Published by Geoff Livingston
CMOs will spend more on IT than CIOs, but marketers are overwhelmed by technology and its impact on the customer lifestyle. This presentation examines the challenges that marketers face with technology, future media, and how businesses can navigate them.
CMOs will spend more on IT than CIOs, but marketers are overwhelmed by technology and its impact on the customer lifestyle. This presentation examines the challenges that marketers face with technology, future media, and how businesses can navigate them.

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Categories:Types, Business/Law
Published by: Geoff Livingston on Jul 18, 2013
Copyright:Attribution Non-commercial

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02/17/2014

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The Marketing Code Disconnect
Summer, 2013
 
By 2017 CMOs Spend More on IT than CIOs
Source: Gartner
@geoffliving - geofflivingston.com 2
 
Marketers Are Not Prepared
@geoffliving - geofflivingston.com 3

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