page 2ReadWriteWeb Premium Report 2009
Framing the issues and describing the parts of the report.
Our answers to the rst questions companies ask about online community.
“do startups need communIty managers?”
A long blog post that kick started our interest in the topic, based oninterviews and feedback from more than 50 people in the eld.
A discussion of the different ways to look at the Return on Investment fromcommunity management; understand the nature of the job by knowingwhat your company will get out of it.
An exploration of different ways that people describe the work.
the marketIng/engagement Balance
Is community management marketing, customer service, or somethingelse? Yes.
dealIng WIth challengIng communIty memBers
It’s a part of every community manager’s job.
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