Through a simple search of the Preen.Me content database
results give members the ability to compare cosmetic products at different price points, across brands, all in one place. Thekey: peer recommendations, personal experiences, and in some cases, ahow-to video tutorial.Without compromising the community experience, Preen.Me plans toroll out a number of collaborations with select partners, which will provide value both to the brands and the users. Brands will have directaccess to a large, highly engaged community, 100% of whom are passionate about beauty. Preen.Me's advanced database will provide brands with unprecedented information regarding actual product usage, price sensitivity and more, enhancing their ability to connect withcustomers and new trends.Preen.Me,founded by CEO Tamar Yaniv & COO Haggai Klorman,
began as a Facebook page
Beauty Addicts.As the page grew in fans
and posts became viral on a daily basis, Preen.Me launched its officialwebsite in June 2012. A Preen.Me platform snapshot:
Geographically focused on the U.S., with 81% of engagementcoming from this market.
Engages 7-8 million monthly users across all channels, which isfive to ten times higher than that of many household names in theglobal beauty industry.
Facebook Beauty Addicts has 1.6+ million fans. 82% are in the 18-44 year old age range.
On average, Preen.Me posts on Facebook receive almost 4,000likes, nearly 400 shares and reach 150,000+ people.