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Preen.Me Global Beauty Platform Engages Viral Community of Artists With 1.6+ Million Facebook Fans; Launches Official Blog

Preen.Me Global Beauty Platform Engages Viral Community of Artists With 1.6+ Million Facebook Fans; Launches Official Blog

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Published by: Crowdsourcing.org on Jul 19, 2013
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07/19/2013

 
Preen.Me Global Beauty Platform EngagesViral Community of Artists With 1.6+Million Facebook Fans; Launches OfficialBlog
TEL AVIV, Israel, July 18, 2013 /PRNewswire/ -- Since going live in2012,Preen.Me has quickly become one of the largest global beauty  platforms, as well as a growing, influential and viral community of  beauty users. Now, Preen.Me expands its reach and its peer-to-peer  beauty authority with the unveiling of the officialPreen.Me Blog.With access to a library of content -- over 20,000 looks from Preen.Me's 1.6+million fans and 5,000+ makeup artist members -- the Blog is intendedto be a creative space where Preen.Me editors present timely stories thatreflect popular content from the Preen.Me platform.Preen.Me's overarching goal is to offer its members personalized product recommendations based on crowdsourcing and the user's socialmedia graph, delivering a more holistic way to buy beauty better.
 
Through a simple search of the Preen.Me content database
 – 
i.e.,mascara
 – 
results give members the ability to compare cosmetic products at different price points, across brands, all in one place. Thekey: peer recommendations, personal experiences, and in some cases, ahow-to video tutorial.Without compromising the community experience, Preen.Me plans toroll out a number of collaborations with select partners, which will provide value both to the brands and the users. Brands will have directaccess to a large, highly engaged community, 100% of whom are passionate about beauty. Preen.Me's advanced database will provide brands with unprecedented information regarding actual product usage, price sensitivity and more, enhancing their ability to connect withcustomers and new trends.Preen.Me,founded by CEO Tamar Yaniv & COO Haggai Klorman,   began as a Facebook page
 – 
 Beauty Addicts.As the page grew in fans and posts became viral on a daily basis, Preen.Me launched its officialwebsite in June 2012. A Preen.Me platform snapshot:
 
Geographically focused on the U.S., with 81% of engagementcoming from this market.
 
Engages 7-8 million monthly users across all channels, which isfive to ten times higher than that of many household names in theglobal beauty industry.
 
Facebook Beauty Addicts has 1.6+ million fans. 82% are in the 18-44 year old age range.
 
On average, Preen.Me posts on Facebook receive almost 4,000likes, nearly 400 shares and reach 150,000+ people.

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