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MarketingMix 
MEASURABLE MARKETING INSIGHTS
I
Vol 26 Issue No. 11/12 I 2008 IR25.00 incl. vat
 
03
MarketingMix
I03IMessage from theMobile Marketing Association
Laura Marriott, president, Mobile Marketing Association (MMA).
I04IAn introduction tomobile marketing
Highlights from the 2008
Marketing Mix Mobile Marketing Summit 
.
I06ISA’s leading mobilemarketing thinker
Rick Joubert, head of Vodacom Mobile Advertising & Social Media.
I08IWhy mobile marketing?
Reasons why marketers should be going mobile.
I10IMobile in Africa
Opportunity is on our doorstep, if we can navigate the challenges.
I20IPlanning a campaign
A step by step guide including objectives, integration, profiling,budgets and measurement.
I26IMobile tools
Find out more about the mobile marketing tools available to you.
I28IFuture trends
What to expect from the mobile marketing landscape in the comingyears.
I30IClassifiedsI32IMobile glossar
 
yI34IResourcesI36IBook review
Marketing Mix 
reviews
Extreme Toyota
, to find out how this brandcame out tops.
I37IExper
 
t Opinion:Nici Stathacopoulos
Nici’s last contribution as a Jozi gal.
I38IE
 
 xpert Opinion:Richard Duncan
Richard finds the silver lining in the economic gloom.
I39I7 Day [b]itch:
Bryan Traylor, principal photographer at Locker 14, finds photographicglory atop a Harley.
I40IAfrikaans Insights
Cultural insights into a lucrative market.
I44IExpert Opinion:Staf 
 
ford Massie
Stafford makes SEO and SEM easy.
I45ISEO and SEM
Know how to plan, integrate and measure your online campaigns?
I48IE
 
 xpert Opinion:Nici Columbine
With the 2010 FIFA World Cup just around the corner, sponsorshipsmove into the spotlight.
I49IE
 
 xpert Opinion:Mark Tomlinson
In the second article by the team at Hello Computer, Mark outlinesthe importance of creative excellence.
I50IDirect Char
 
teredMarketers
The Services SETA has made this elective programme a priority for2009.
I5
 
4IExpert Opinion:Keith Wiser
In his second article, Keith talks about the fire between marketersand advertisers.
I56ILaw Column:Rachel Sikwane
Rachel discusses the impact that the Consumer Protection Bill willhave on direct marketing.
 
1
November / December 2008
MARKETER’S GUIDE TO MOBILE
contents 
39495456
PROPRIETOR AND PUBLISHER: Systems Publishers (Pty) Ltd.
Tel: (011) 234 7008North Block, Bradenham Hall, Mellis Road, Rivonia, Johannesburg
PUBLISHER:
Terry Murphy
MANAGING EDITOR:
Michelle Sturman michelles@systems.co.za
EDITOR:
Fulvia Becatti fulviab@systems.co.za
ADVERTISING MANAGER:
LethaboTloubatla lethabo@systems.co.za
PRODUCTION:
Spencer van Graanspencerg@systems.co.za
EVENT ENQUIRIES:
Daisy Mulenga daisym@systems.co.za
SUBSCRIPTION ENQUIRIES:
Busisiwe Nama busisiwe@systems.co.za
The team: www.marketingmix.co.za 
Database:List Perfect
3 461 Jan-June 2008
Cover design:Colin Brandt, multimediadesigner, Siverstone CIS
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