But the most overlooked fact of McDonald’s India is its contribution to the food processing industry.
Six years prior to the opening of the first McDonald's restaurantin India, McDonald's and its international supplier partners worked together withlocal Indian Companies to develop products that meet McDonald's rigorous qualitystandards.
Part of this development involves the transfer of state-of-the-art food processing technology, which has enabled Indian businesses to grow by improving their ability to compete in today’s international markets. McDonald’s dedication to itssuppliers has lead to their growth, beyond the boundaries of the India.These aspects of McDonald’s do not get covered and highlighted by the news hungry press. But when the false news of using beef tallow in the French fries hit the market, the press did not leave a chance to exaggerate it. Despite the fact that right form the beginning; no beef ingredients have been used in any of the products in India.The marketing agency of McDonald’s, Mudra comes to its rescue in such times. Theadvertisements created by Mudra are a rage all over the nation, especially amongst thechildren. Who can forget the little kid who gets nervous in the school competition, but becomes happy again when his father takes him to McDonald’s?McDonald’s India has tried not to leave any stone un-turned in its objective to satisfy theIndian customer. But in Amit Jatia’s words,
“Customers are generally not forgiving.”
According to the survey conducted, customers demand low prices, more seating space,more variety, home delivery, and the list is endless.The fundamental secret to McDonald’s success is the way it achieves uniformity andallegiance to an operating regimen. McDonald’s India has to adhere to many rules andregulations laid down by the parent company, and it still has to cater to the Indiancustomer and his needs.
McDonald’s India is a case study on how to mix conformitywith creativity.