Pricol is one of the leading automotive suppliers of instrumental clusters and oil pumps in India.

DENSO has been a longtime partner with Pricol mainly in the field of instrumental cluster business. Instrument clusters however still account for over 68% of Pricols total revenues (2010-11). Pricol - Advantages Main reason for Denso to collaborate is to expand instrument cluster business in India Having bet big on exports, they rely on Densos huge network to secure orders from global markets, where Denso enjoys a positive reputation. Access to advanced technology - Pricol Chairman Vijay Mohan said the instruments segment was "moving towards electronics, integrated with information flow within the vehicle and having advanced and attractive displays". This necessitated a "close association with global players in vehicle instrument manufacturing". He noted that the market share of Japanese automobile companies in the country was expected to remain substantially higher than 50 per cent. If Pricol was to hold on and increase its share of business with Japanese manufacturers in the country, it should have a close partnership with a Global Vehicle Instrument manufacturing company in close association with Japanese vehicle manufacturers. http://www.densomediacenter.com/news/newsreleases.php?ArticleID=807 This step would also pave the way for the launch of new products by the JV to be supplied to Japanese carmakers in the country. http://www.thehindubusinessline.com/companies/pricol-eyes-tieup-with-global-auto-instrumentsfirm/article3869863.ece no horizontal overlap between the products of Denso and Pricol as neither the Japanese firm nor its affiliates in India are engaged in the business of manufacturing/supply of instrument clusters for four wheeler personal passenger vehicles, two wheeler vehicles and commercial vehicles. Pricol limited was recognized in late 1970s; is a leading manufacturer, provider and exporter of automobile areas. It has performed extensive research and carried out various test to determine the efficiency, economic stability of items for its customers. It is one of the leaders in the area of automotive elements and spares production in Indian. Navy management solutions (vehicle tracking system, automobile tracking systems, road speed warning gadgets) and sintered elements (gears, locations, device clothing, pistons) are a aspect of selection. The company requires a close association with global players in vehicle instrument manufacturing. The market share of Japanese vehicle makers in India is expected to continue to be over 50 per cent. To maintain and increase the companys share of business with Japanese OEMs in India, the company needs to partner a global vehicle instrument manufacturing company having a close association with Japanese vehicle manufacturers.

http://www.thehindubusinessline.com/companies/pricol-vendor-development-not-only-saves-costsbut-helps-add-value/article2709213.ece We manufacture plastic, rubber moulded, machined, sintered components and dials printing. Our total material cost is 68 per cent. Of this, we produce 30 per cent of the components in house and the remaining 70 per cent is bought from outside.