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Key Trends in Mobile Content Usage& Mobile Advertising
February 12, 2009
Key Trends in Mobile Content Usage& Mobile Advertising
February 12, 2009
Kevin Muoio
 
 Agenda Agenda
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About comScore M:Metrics
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Mobile Handset Landscape
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Mobile Content Consumption 
Proprietary and Confidential Do not distribute without written permission from comScore
 
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Mobile Advertising Case Study
 
M:Metrics Syndicated ServicesM:Metrics Syndicated Services
Direct behavioral measurement of themost active mobile media consumers.Comprehensive market intelligence tohelp companies profit from mobile
Proprietary and Confidential Do not distribute without written permission from comScore
 The who, what, where and when of advertising on the mobile web
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