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MWC Webinar
Thursday 12
th
FebruaryAlistair HillAnalyst
 
Agenda
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comScoreM:Metrics
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Introduction to Consumer Habits in Mobile Media
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Update on Mobile Services and Technologies including MobileSocial Networking 
 © 2008 comScore, Inc.
 
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Mobile Advertising Trends
 
comScore M:Metrics Data Sources
•Monthly Online Survey trackingsubscribers, operators, handsets& media consumption•Twice yearly fusion of MobiLensinto TGI.Net•Monthly tracking service ofmobile banner advertising(on & off portal)
 © 2008 comScore, Inc.
Direct behavioral measurement of the mostactive mobile media consumers.Comprehensive market intelligence to helpcompanies profit from mobile convergence.(US, UK, DE, FR, ES, IT)Insight on key trends and topics from thought-leading M:Metrics analysts.Fusion into leading media planning tool foradvertisers and marketers (Currently UK).The who, what, where and when ofadvertising on the mobile web (US, UK)
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