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The Next Big Things:Mobile Internet & Applications -Gaining MomentumTHE GLOBAL SOURCE OF DIGITAL MARKET INTELLIGENCE
™
 
Agenda
About Us
Mobile Media Overview
Mobile Internet
Mobile Content & Apps
Mobile Advertising
2 © comScore, Inc. Proprietary and Confidential.
Summary & Questions
 
What We Do….
We provide a digital marketing intelligence platform that helps our customers make better-informed business decisions and implement more effective digital business strategies
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Computer measurement:
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2MM opt-in panelists, 1MM in the US, who have givenpermission to have their Internet usage tracked.
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Our consumer panel is a representative cross-section of theU.S. population and across ISPs as well as worldwide regionsand individual countries
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We also have permission to survey panelists, match to third- 
3 © comScore, Inc. Proprietary and Confidential.
,
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Mobile Measurement (m:metrics):
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Provides a comprehensive understanding of mobile phoneowner characteristics and behavior.
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Connects mobile consumer behavior, contentmerchandising, and device capabilities to provide the mostcomprehensive, trusted mobile market intelligence in theindustry.
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Our products and solutions provide our customers deepinsights into consumer and competitor behavior, both onlineand offline
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