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Making Integrated Campaigns Work:
How a Search Marketing Mindset Can Drive the ROI of Display Advertising
Eli GoodmanKeith Wilson
comScore, Inc.The Search Agency, Inc.
 
Our Presenters
Eli GoodmanSearch EvangelistcomScore, Inc.
2 © comScore, Inc. Proprietary and Confidential.
Keith WilsonDirector of Display MediaThe SearchAgency, Inc.
 
Agenda
Introduction
Applying Search Intelligence to Display AdvertisingSearch & Display Advertising -Quantifying the full ROI beyond Direct Response
3 © comScore, Inc. Proprietary and Confidential.
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